Sr. Associate Brand Manager – US MadeGood

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun. We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile. So, lace up your boots and let’s tackle the climb together. You can learn more about us at [](https://www.riversidenaturalfoods.com). **Position Summary/Objective:** As the Senior Associate Brand Manager (Sr. ABM), you will play a critical role in driving the continued growth of our MadeGood brand in the US. You will be responsible for collaborating with cross-functional teams to build and execute marketing programs that deliver against volume, revenue, and profit goals. **Primary Responsibilities:** - Conduct analyses of brand health, business performance, innovation launches, and the competitive landscape to identify opportunities and provide recommendations. - Lead SKU rationalization reviews and recommend portfolio optimization actions based on business performance. - Collaborate with Sales to create consumer-centric sales strategies, identify profitable brand growth opportunities, and support innovation sell-in. - Translate brand strategies into sales and customer-facing materials - Manage, track and optimize Marketing budget to help scale business impact - Collaborate with Brand Comms team to build out briefings for annual marketing channel plans, supporting both base business and innovation - Collaborate with Brand Innovation Team, R&D, and Project Management to bring the right innovations to market - Own launching US-specific innovations including channel-specific packs and flavors - Be a culture champion and positive force in the organization **Education and Qualifications:** - BA in Marketing or related business field (MBA an asset) - Minimum 3 years progressive experience in CPG brand management (2+ years as an ABM) - Strong understanding of the US consumer (food experience a plus) - Self-starter with a high level of initiative and flexibility **Skills and Abilities:** - Ability build & maintain strong working relationships - Ability to influence peers, leaders, cross-functional and retail partners - Strong analytical skills - Proficiency with syndicated data (ex. IRI, Nielsen, SPINS), Microsoft Excel and PowerPoint with the willingness and ability to learn new digital solutions - Understanding of product P&L and business management - **TEAM** player, ability to **ADAPT** to changing situations in a fast-growing company - Results-oriented, highly motivated, enthusiastic individual who takes **OWNERSHIP** for results - Demonstrates **HUMILITY** throughout the company daily - Aptitude to exhibit, **RESPECT** and protect Riverside’s Core Values in a changing environment - **PASSIONATE** with a positive attitude with a desire to learn and collaborate | | | | | --- | --- | --- | | **Responsibility** | **KPI / Metric** | **Timing** | | **Business Analytics** | Deliver recurring analysis of brand health, sales, distribution, velocity, household penetration, and profitability, with clear recommendations. | First 3 months | | **Budget Management** | Maintain accurate marketing budget tracking, forecasting, and reconciliation while identifying spending risks and optimization opportunities. | First 3 months | | **Customer and Sales Support** | Develop at least one consumer-led selling story or customer presentation that supports distribution, assortment, or innovation sell-in. | First 6 months | | **Cross-Functional Project Leadership** | Lead at least one cross-functional business innovation project with clear milestones, ownership, and outcomes. | First 6 months | Please note this role as a **new** vacancy. Salary Range $105,000—$124,000 USD At Riverside, we are committed to transparency and fairness in our compensation and job posting practices. The range above reflects the target compensation for the position at the time of posting. Exact compensation will be determined based on experience, skill set, education, and training, as well as other organizational needs, while balancing internal equity. **What we expect:** - **Values-led:** You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey. - **Unparalleled experiences and opportunities**: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way. - **Access to everyone:** We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom. - **Personal development**: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress. - **Gratitude**: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation. At Riverside, we’re all in this together and we value you. - Be a Riverside Brand Ambassador: Stay relentlessly close to our consumers and represent the brand in every interaction, decision, and deliverable. Bring the consumer voice into your work by protecting product quality, availability, and experience, acting early when standards slip, and delivering consistent value that earns trust, advocacy, and long-term brand love. **What We Offer:** - **Values-led:** We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here. Every step you take must align with our values, no compromises. - **Courageous determination:** As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy. You must be willing to try, ask and answer challenging questions, test and learn, turn over every stone, keep moving forward and help us find a way through. Resourcefulness and grit will be your constant companions at Riverside and will serve you well. - **Humility:** We’re a small (but growing) fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable, but we don’t brag about it, and know we have a steep path ahead. We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products. There isn’t one superstar at Riverside. We take turns leading the way as we climb to the summit. - **Continuous improvement:** As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community. We own our mistakes and learn from them as we wind our way to the top. Wait! There’s more! - Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs! - RRSP matching or 401k matching for an empowered financial journey - Eligibility to participate in Riverside's Profit Sharing Plan - Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights - Develop your career further through our Riverside University program and with our Tuition Reimbursement Program - An open concept work environment that embodies our Values **How to Apply:** If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT) with the job title you are applying for in the subject line or click the apply button! Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted. Disclaimer: *As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make final hiring decisions. All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.*