Sr. Brand Marketing Specialist

About the Job:

We are seeking a highly organized and operationally driven Sr. Brand Marketing Senior Specialist to help bring our brand strategy to life across national advertising and communications initiatives.

As MMNA continues to evolve its brand narrative across paid, owned, and earned channels, this role will serve as a critical link between creative strategy and flawless execution. Working closely with internal stakeholders, agency partners, and cross-functional teams, you will ensure campaigns are delivered on time, on brand, and with exceptional attention to detail.

This is an exciting opportunity to join a team that is building momentum around Mitsubishi's challenger-brand spirit through bold campaigns, innovative activations, and elevated creative partnerships. You'll have a front-row seat to shaping how consumers experience the Mitsubishi brand while helping strengthen processes that drive efficiency, consistency, and impact.

This role reports to the Brand Manager.

Role Summary:

The Sr. Brand Marketing Specialist is responsible for the day-to-day execution of MMNA's integrated advertising and communications plans across paid and owned channels.

This hands-on role serves as the operational hub for national campaigns, managing creative assets, coordinating internal approvals, overseeing project timelines, supporting budget administration, and ensuring brand consistency across every touchpoint.

The ideal candidate excels at connecting the dots across cross-functional stakeholders, external agencies, and production partners. They thrive in fast-paced environments, can confidently manage competing priorities, and possess the judgment to make decisions independently while escalating issues appropriately.

As a Sr. Brand Marketing Specialist, You Will:

Campaign & Asset Management

• Coordinate and execute national advertising campaigns across paid digital, social, and broadcast.
• Manage campaign asset delivery timelines and ensure all creative materials are delivered accurately and on schedule.
• Maintain and organize MMNA's digital asset management (DAM) system, ensuring assets are properly cataloged, accessible, and current.
• Develop and manage asset distribution matrices for internal teams, dealers, vendors, and agency partners.
• Ensure creative assets are optimized and formatted appropriately across channel-specific requirements.

Brand Stewardship & Quality Control

• Support the review of creative deliverables to help ensure compliance with brand guidelines, legal standards, and messaging frameworks.
• Identify and resolve inconsistencies related to imagery, copy, pricing, disclaimers, typography, and brand voice before deployment.
• Provide informed feedback to agency partners while preserving the integrity of the brand narrative.

Project & Workflow Management

• Build, maintain, and optimize project plans and workflows within Monday.com or similar project management platforms.
• Track milestones, deliverables, approvals, and dependencies across multiple campaigns simultaneously.
• Lead creative routing processes across Legal, Product, Compliance, Retail, and Executive stakeholders.
• Identify workflow efficiencies and implement process improvements that reduce approval cycle times and increase speed to market.

Agency & Vendor Coordination

• Act as the primary day-to-day contact for agency production schedules, asset tracking, and delivery timelines.
• Coordinate with external creative, media, and production partners to ensure seamless execution.
• Escalate potential risks proactively and develop solutions before they impact campaign launches.

Cross-Functional Collaboration

• Build strong working relationships across all MMNA teams..
• Establish consistent communication processes that improve visibility, alignment, and accountability.
• Partner with Retail Marketing to ensure national campaigns and dealer marketing efforts remain strategically aligned.

Measuring Your Momentum:

First 90 Days – Getting Up To Speed

• Learn MMNA’s brand standards, compliance requirements, campaign strategies, and marketing tools.
• Build strong relationships with key stakeholders, agency partners, and Retail Marketing teams.
• Own Tier 1 asset management, trafficking, creative routing, and approval tracking.
• Manage agency timelines and asset deliveries, proactively mitigating risks and delays.
• Ensure brand, legal, and messaging accuracy through rigorous quality control.
• Successfully deliver a national campaign with zero missed deadlines, implement one workflow improvement, and establish a recurring Tier 1/Tier 3 alignment process.

Year 1 Victory Lap

• Reduction in creative routing and approval cycle times through implementation of standardized project management workflows.
• 99%+ brand compliance rate across creative assets, messaging, and visual execution.
• 100% on-time campaign asset delivery against approved media schedules.
• High asset management accuracy, ensuring assets are organized, current, and easily accessible for internal and external teams.
• Budget tracking accuracy, including invoice reconciliation and approval management.
• Successful management of internal approval document preparation, meeting established timelines and approval requirements.
• Improved cross-functional alignment with Retail Marketing and other key business partners through established communication rhythms and shared planning processes.
• Implementation of process improvements that increase operational efficiency and reduce campaign execution friction.

Ready to Join the Team? You Should Have:

• 5+ years of experience in brand marketing, advertising, campaign execution, or project management.
• Experience partnering with creative, media, production, or advertising agencies.
• Proven ability to support cross-functional marketing initiatives.
• Proficiency with project management tools such as Monday.com, Workfront, Asana, Smartsheet, or Jira.
• Experience with multi-channel marketing assets across digital, social, broadcast, CRM, or owned channels.
• Exceptional organization, attention to detail, and execution skills.
• Strong communication, collaboration, and stakeholder management abilities.
• Ability to prioritize competing demands and thrive in a fast-paced environment.
• Self-starter with sound judgment and the ability to work independently.
• Advanced proficiency in PowerPoint, Excel, and Microsoft Office.

Extra Horsepower (Profile Differentiators):

• Automotive marketing experience, preferably with Tier 1 national advertising.
• Agency-side experience managing creative operations and production workflows.
• Experience supporting product launches, major campaigns, or regional activations.
• Familiarity with DAM platforms
• Knowledge of legal, compliance, and marketing approval workflows.
• Experience improving project management processes and workflow efficiency.
• Understanding of dealer marketing (Tier 3) and multi-channel asset distribution.
• Ability to provide brand-focused creative feedback to agency partners.

Why Join Us?

• Be part of a growing, collaborative team that values creativity, internal mobility, and career development.
• Help activate Momentum 2030, bringing Mitsubishi's challenger-brand positioning to life through high-visibility campaigns and product launches.
• Work at the center of agency transformation, helping drive more integrated, data-informed, and emotionally resonant storytelling across channels.

Pay Transparency:

The base salary for this position ranges between $70,000 to $80,000. The base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, and qualifications. In addition to base salary, we are proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes 401k with company match, Mitsubishi Lease Program, and a full range of medical, financial, and other perks and benefits.

Perks and Benefits:

• Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
• Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
• Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
• Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
• Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
• Hybrid Working Environment: Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
• Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.