Sr Business Relationship & Communications Manager

Job description

At McCormick, we bring our passion for flavor to work each day. We encourage growth, respect everyone's contributions and do what's right for our business, our people, our communities and our planet. Join us on our quest to make every meal and moment better. Founded in Baltimore, MD in 1889 in a room and a cellar by 25-year-old Willoughby McCormick with three employees, McCormick is a global leader in flavour. With over 14,000 employees around the world and more than $6 Billion in annual sales, the Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers. While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America Position Overview This role leads the development and execution of GBS communication and branding strategies, ensuring clear, consistent, and high-impact messaging across all key platforms and touchpoints. It translates strategic priorities into compelling content and communication initiatives that reinforce GBS objectives and strengthen its global brand identity. A key priority of the role is to champion and embed the GBS customer centricity strategy by shaping impactful narratives, campaigns, and communication frameworks. It ensures that all messaging reflects a strong customer-first mindset, clearly demonstrating the value GBS delivers to both internal and external stakeholders and positioning GBS as a trusted strategic partner. The role also plays a pivotal part in advancing the CX strategy by integrating customer-centric principles into storytelling, content development, and engagement activities. Through this, it enables the organization to consistently communicate outcomes, business impact, and service excellence Key Responsibilities Leads communication and branding activities for GBS, helping position GBS as a strong and trusted partner across the organization Defines and executes a cohesive communication framework that strengthens the GBS narrative, aligns stakeholders, and enhances visibility of GBS impact Leads the development of integrated communication campaigns and content across the digital ecosystem, ensuring consistent messaging and strong brand positioning Measures communication effectiveness and continuously optimizes strategy based on insights, performance metrics, and stakeholder feedback Partnering across GBS and business teams to translate complex topics into clear, compelling value stories that resonate with internal and external stakeholders Oversee PR and brand-building initiatives, ensuring alignment with enterprise communication strategy and reinforcing GBS reputation Ensures strong governance of brand standards and messaging consistency across all channels and touchpoints Defines and maintains brand standards and visual identity for GBS, ensuring consistency in messaging, design, and communication materials Define & develop tools for internal communication campaigns and initiatives such as newsletters and videos. Manages partners and vendors supporting communication delivery, ensuring high-quality content and consistent branding Defines governance and standards for external partners, securing alignment with enterprise messaging, brand guidelines, and customer impact objectives Optimizes vendor performance and value contribution through clear KPIs, feedback loops, and continuous improvement mechanisms Drives efficiency and innovation in content delivery by leveraging external expertise to enhance reach, storytelling quality, and engagement Leads industry award submissions, showcasing GBS achievements, strengthening external positioning, and enhancing organizational reputation and recognition Drives the customer centricity approach, helping embed a customer-first mindset across GBS and aligning initiatives to business and customer needs Lead customer feedback and survey programs (e.g., NPS/CSAT) Design and prepare surveys aligned to strategic objectives. Ensure effective execution and stakeholder engagement across regions and functions Translate customer insights into action - Analyze feedback and identify key trends, pain points, and opportunities. Convert insights into clear improvement plans with defined ownership and timelines Enhance stakeholder alignment and communication. Regularly engage leadership and teams on customer insights and progress Build a strong narrative linking customer feedback to business outcomes and transformation priorities Required Qualifications Level of Education and Discipline - BSc and / or Masters in Communications, Marketing, or related discipline Experience - Min 8 years’ experience in communications or marketing. Min 5 year experience InDesign Advanced level understands of creating effective collateral layouts. Expert level understanding of digital ecosystem and abilities to build brands and perception within this ecosystem Keen understanding of internal processes of established companies like MKC Consistently stays up to date with developments in communication and branding & digital space. Interpersonal Skills - leadership, interactions, communication, influence Proven ability to adapt communication style and engage effectively across diverse personalities and business contexts Strong strategic thinking capability, with the ability to translate complex topics into clear, value-driven messages High proficiency in systems and digital tools, enabling efficient execution, data-driven decision-making, and scalable communication delivery Strong team leadership, communication, time management, and project management skills Skilled in influencing and negotiating with external stakeholders, driving outcomes without direct authority Extensive experience collaborating with both internal partners (GBS, Global functions, Communication team and external partners) and external stakeholders (customers, agencies, writers, designers, strategic partners) Effective communicator across all organizational levels, from operational teams to senior leadership Other Skills and HPO Competencies - Experience in managing partnerships and external relations. Excellent verbal/written and presentation skills - Relationship skills with external partners are critical Experience in project management Preferred Qualifications Level of Education and Discipline BSc and / or master’s in Communications, Marketing, or related discipline Experience - functional/industry/commercial knowledge, business acumen Strong business acumen knowledge in the corporate and GBS setting Dimension Drives the strategic positioning and perception of GBS, strengthening its role as a value-driven, trusted business partner across the enterprise Plays a critical role in shaping and advancing the GBS brand, ensuring strong alignment between communication, service delivery, and overall enterprise strategy Instrumental in supporting GBS growth and transformation, by clearly articulating value, impact, and differentiation through communication and branding Balances strategic and tactical execution (approx. 60% / 40%), translating high-level objectives into actionable communication and engagement plans Leverages multiple data sources and insights to develop compelling strategies, narratives, and execution plans that reinforce GBS priorities Applies strong analytical and evaluative capabilities to measure communication effectiveness and continuously optimize impact Filters, prioritizes, and interprets complex and dynamic information, translating it into clear, structured, and value-driven messaging Ensures consistent and impactful communication across all GBS touchpoints, reinforcing brand strength and enterprise-wide alignment Contributes to enterprise-wide outcomes, impacting perception, stakeholder engagement, and the overall success of GBS globally McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.