Sr. Category Manager-Live New Verticals

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. eBay Live is a new way to sell on eBay, where sellers and buyers interact live on video. eBay sellers build buyer trust, expand their customer base, and grow repeat business through consistent and engaging live streams on eBay Live. We are looking for a strong leader to drive discovery for Category Expansion on eBay Live. Live Category Managers own the P&L for their live commerce categories, driving GMV by spearheading seller acquisition, development, and a pipeline of innovative live events. Apply strategic business knowledge with a creative approach to innovate content and establish standard methodologies. Visit to sample past events and to see what’s coming up next! What you will do: Category Growth & P&L Management: Deliver GMV targets through strategic category plans, continuously refined by learnings from new content and format trials. Seller Ecosystem & Success: Set the strategy for recruiting, onboarding, and cultivating a portfolio of high-potential live sellers, brands, and creators. Create a playbook to coach sellers on all aspects of live selling: from assortment and developing innovative run-of-show/format ideas to on-camera performance, live audience engagement, and using analytics for growth. Live Content & Programming Innovation: Develop a pipeline of engaging live events, fostering creative show concepts and encouraging sellers to test new, interactive "shoppertainment" formats. Drive an editorial standard to elevate content quality and viewer experience. Performance Analysis & Best Practice Development: Track category performance and analyze outcomes from pilot programs and new format trials to identify key growth drivers. Actively contribute to defining meaningful KPIs and scalable best practices for the evolving live commerce landscape. Cross-Functional Collaboration & Operations: Partner with internal teams (marketing, product, operations) to champion seller needs, share insights, and drive platform success. Lead category-specific budgets and operational aspects efficiently. What You Will Bring: Minimum of 6+ years in Category Management BA/BS required, post-graduate business degree (for example MBA) a plus A point of view on what eBay Live needs to do to win in this market Excellent analytical skills; you must be able to pull insights from data with facility, create and test hypotheses and read out your results and generally put together qualitative and quantitative data to drive forward a learning agenda The hunger to work in a very fast paced startup environment with rapid iteration and flexibility to work extended hours if needed The creativity required to work around product gaps to grow this business Broad functional experience with proven success in leading teams with varied strengths including marketing, product, operations, customer insights, and seller/account management Excellent decision-making skills, focused on identifying and prioritizing the highest impact opportunities with imperfect information using the data available Strong verbal and written communication skills, including the ability to tell an elegant story backed by data and provide leadership-ready recommendations Interest and/or experience in the Motors segment a plus Additional Details The base pay range for this position is expected in the range below: $103,600 - $177,800 Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at . We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. 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