Who We Are
We are an award-winning independent creative solutions company that helps ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do.
We are an entrepreneurial business — not a traditional "ad agency." That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We're unapologetically ambitious.
We are looking for a Sr. Context Director to lead integrated cultural communications strategy across a portfolio of high-impact brands.
This role is based in Brooklyn, New York with four days in-office and one day remote.
What You'll Do
Integrated Strategy & Communications Planning
- Lead the development of integrated communications strategies across paid, owned, earned, and experiential channels
- Translate business objectives into full-funnel channel architecture, go-to-market plans, and campaign systems
- Own the narrative structure and strategic flow of key deliverables, ensuring clarity, cohesion, and persuasiveness
Cultural Intelligence & Audience Strategy
- Provide ongoing cultural intelligence, audience insight, and marketplace POV to inform campaign and brand strategy
- Develop and apply audience-first frameworks that reflect the nuances of African American consumer dynamics and broader cultural segments
- Ensure all work is grounded in credible insight and aligned to real consumer behaviors and tensions
Media Strategy & Partner Integration
- Direct strategic inputs into media planning, including channel mix, audience strategy, and partner evaluation
- Guide development of custom partnerships, from RFI/RFP through execution, ensuring cultural relevance and business impact
- Collaborate closely with internal and external media teams to align strategy, execution, and performance expectations
- Contribute to Investment Briefings and campaign planning workstreams with clear, data-informed recommendations
Creative Development & World-Building
- Pressure-test creative concepts through a culturally fluent lens, ensuring authenticity, resonance, and effectiveness
- Partner with Creative, Talent, and Production teams to shape how ideas come to life across platforms and moments
- Translate strategy into actionable frameworks that guide execution across content, partnerships, and media
Client & Stakeholder Leadership
- Maintain and grow senior-level client relationships, serving as a trusted strategic partner
- Lead cross-agency collaboration within complex Integrated Agency Team (IAT) environments
- Influence decision-making across stakeholders, ensuring alignment between strategy, creative, and media
Team Leadership & Development
- Manage and mentor a team of Context planners across media and creative workstreams
- Oversee resourcing, workflow, and output quality across multiple concurrent campaigns
- Provide clear direction, actionable feedback, and professional development support
Cross-Portfolio Contribution
- Apply Context discipline across multiple categories and business challenges, adapting approach based on brand needs
- Contribute to broader organizational thought leadership, identifying opportunities to evolve how Context drives impact across the business
Knowledge, Skills and Abilities
- Advanced integrated communications planning across paid, owned, earned, and experiential channels
- Strong command of audience strategy, channel roles, and media ecosystem dynamics
- Ability to translate cultural research and data into clear, commercially grounded recommendations
- Deep fluency in African American culture, subcultures, and media behaviors
- Experience evaluating media partners using audience fit, indexing, and performance signals
- Strong creative judgment and ability to connect strategy to execution
- Executive-level presentation, storytelling, and stakeholder management skills
- Operational discipline within complex, fast-paced, multi-agency environments
Minimum Qualifications
- 9+ years of experience in communications planning, cultural strategy, integrated media strategy, or related fields
- Demonstrated experience leading integrated campaigns for large, complex brands
- Proven ability to develop strategies that engage multicultural or African American audiences
- Experience working within cross-functional and multi-agency teams
Preferred Qualifications
- Experience working on QSR, retail, or high-volume consumer brands
- Experience with custom partnerships, media innovation, and partner negotiations
- Experience mentoring and developing mid-to-senior level talent
- Ability to navigate both creative-driven and data-driven environments
About UnitedMasters, Inc.
UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.
Salary Hiring Range: $145,000 - $170,000
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)
Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.
The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.
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