Sr. Copywriter

Job description

NOBULL is a no bullsh\*t training-inspired wellness brand. Built to support you in your pursuit of physical, mental, and emotional strength. NOBULL is known for their best-in-class, award-winning footwear. With options across training, lifestyle and nutrition, NOBULL has the tools for anyone who wants to be a better version of themselves and get stronger physically, mentally and emotionally. Our team is comprised of talented entrepreneurs, passionate industry professionals, and hardworking creatives from a variety of backgrounds. NOBULL is looking for a Senior Copywriter to help bring our brand to life across every consumer touchpoint. This role is for a versatile storyteller who can move seamlessly between big brand moments and everyday marketing needs, developing campaign concepts, crafting product stories, and writing the copy that connects our products and mission with our community. Working closely with the Senior Manager, Copy, this person will be a key creative partner in shaping how NOBULL communicates through every channel. They’ll own projects from brief to execution, help apply and evolve NOBULL’s voice, and bring creativity, clarity, and consistency to the work. The ideal candidate is equal parts creative thinker and hands-on writer, someone who can develop the big idea, write the headline, and make sure every detail lands. ### Responsibilities - Develop compelling copy for integrated campaigns, product launches, CRM, paid media, social, web, eCommerce, and brand initiatives. - Partner with Creative, Marketing, Product, and other cross-functional teams to translate business objectives into clear, impactful consumer messaging. - Own copy development from concept through execution, bringing ideas to the table spanning messaging frameworks, headlines, product positioning, and final deliverables. - Collaborate with the Senior Manager, Copy and broader creative team to concept, refine, and deliver work that moves the brand forward. - Help apply and evolve NOBULL’s voice, ensuring every piece of communication feels intentional and true to the brand. - Provide thoughtful feedback and QA support to ensure copy meets a high creative standard. - Manage multiple projects and priorities with a high degree of ownership, knowing when to make decisions independently and when to collaborate. - Contribute to a strong creative culture by sharing perspective, collaborating with teammates, and championing clear, consumer-first storytelling. ### Qualifications - 5–8 years of professional copywriting experience spanning brand, marketing, advertising, agency, or in-house creative teams. - A strong portfolio showing range in brand storytelling, commercial copy, integrated campaigns, and consumer communications. - Experience writing for eCommerce and CRM, including PDPs, PGPs/PLPs, site content, email campaigns, and promotional messaging. - A versatile writer who can move between big-picture campaign thinking and high-volume everyday marketing needs. - Experience partnering with designers, creative teams, and cross-functional stakeholders. - Understands how great copy balances brand storytelling, consumer connection, and business impact. - Ability to take feedback, contribute perspective, and advocate for strong creative decisions. - Highly organized with the ability to manage multiple priorities in a fast-moving environment. - Low ego, high ownership. Someone who takes pride in the work, supports the team, and gets things done.