Sr. Digital Media Performance Strategist

Job Title Senior Digital Performance Strategist Summary of the Role Join our Digital Media team and help drive revenue growth and performance for leading hospitality brands across North America (NORAM). As a Senior Digital Performance Strategist, you will serve as a trusted advisor to hotel and resort clients, leading the strategy, optimization, and performance of revenue-generating digital advertising campaigns. The ideal candidate brings strong hands-on expertise in Google Ads and Paid Search, a proven track record of improving ROAS and business outcomes, and the ability to translate campaign performance into actionable recommendations for clients. This is a highly consultative and performance-driven role focused on helping clients maximize Return on Advertising Spend (ROAS), increase bookings and revenue, optimize acquisition strategies, and achieve measurable business results. Success in this position requires a blend of Paid Search expertise, digital marketing strategy, performance analysis, client relationship management, and revenue-focused decision-making. This is a hybrid position and requires working from onsite 50% of the time. In This Role You'll Manage and maintain a portfolio of hospitality clients across the North America (NORAM) region. Serve as a trusted advisor and strategic consultant to clients and key stakeholders. Develop a deep understanding of client business objectives, revenue goals, and performance KPIs. Build, optimize, and manage digital advertising strategies with a strong emphasis on Google Ads and Paid Search. Monitor and optimize campaign performance to improve ROAS, revenue, conversions, CPA, and acquisition efficiency. Analyze campaign data and provide strategic recommendations based on business outcomes and performance trends. Conduct recurring business reviews and performance discussions with clients. Recommend budget allocation, pacing, forecasting, and optimization strategies to maximize advertising effectiveness. Collaborate with internal teams to ensure successful campaign implementation and ongoing optimization. Ensure campaign tracking, measurement, and reporting frameworks are properly implemented. Identify growth opportunities and develop strategies to improve overall account performance. Stay current with industry trends, Google advertising products, platform updates, and hospitality marketing best practices. Contribute to process improvements, training initiatives, and knowledge-sharing activities across the team. About the Ideal Candidate Minimum Requirements 3+ years of hands-on experience managing and optimizing Google Ads, with a strong focus on Paid Search (Google Search Campaigns). Experience working with revenue-generating campaigns where ROAS, CPA, conversions, bookings, or revenue were primary success metrics. Experience managing enterprise-level advertising budgets with direct responsibility for campaign performance, budget allocation, pacing, and optimization decisions. Experience managing and optimizing Facebook/Meta Ads campaigns, including audience targeting, campaign setup, budget management, performance analysis, and optimization. Proven ability to analyze campaign performance and translate insights into actionable business recommendations. Experience presenting performance results, optimization strategies, and business recommendations to clients or stakeholders. Strong knowledge of Google Ads, Google Analytics (GA4), and Paid Search best practices. Strong consultative, communication, and stakeholder management skills. Ability to manage multiple campaigns, priorities, and client relationships in a fast-paced environment. Preferred Qualifications Experience with Performance Max (PMax), Demand Gen, YouTube Ads, Display Campaigns, Search Ads 360 (SA360), or other Google advertising solutions. Experience supporting hospitality, travel, tourism, hotel, or related industry clients. Experience working in a client-facing digital agency, media agency, advertising agency, or performance marketing environment. Working at Amadeus, you will find: 🎯 A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose. 🌎 A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture. 🎓 Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues. 🤗 A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment. 💰 A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer, including salary, bonus, equity, and benefits. 🌟 A flexible working model - We want our employees to do their best work, wherever and however it works best for them. 🌈 A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization. 📈 A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees. What we can offer you: Get rewarded with competitive remuneration, individual and company annual bonus, vacation and holiday paid time off, health insurances and other competitive benefits. Work a flexible hybrid schedule. Professional development to broaden your knowledge and enhance your skills with on-line learning hubs packed with technical and soft skills training that allow you to develop and grow. Enter a diverse and inclusive workplace, join one of the world’s top travel technology companies and take on a role that impacts millions of travelers around the globe Application process: The application process takes no longer than 10 minutes! Create your candidate profile, upload your Resume/CV and apply today! #LI-AM2025 Diversity & Inclusion Amadeus is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or a related medical condition), ancestry, national origin, age, genetic information, military or veterans status, sexual orientation, gender expression, perception, or identity, marital status, mental or physical disability status, or any other protected federal, state, or local status unrelated to performance of work involved. Amadeus endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. Be aware of recruitment scams Amadeus Group never charges fees, requests payment, or asks for financial information during recruitment. 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