Sr. Director, Marketing & Creative Operations

Job description

We are looking for a visionary Marketing and Creative Operations leader ready to help shape the next chapter of Vuori's story. As Senior Director of Marketing and Creative Ops, you will oversee the strategy, systems, and production engine that bring our brand to life across every channel and touchpoint. You will lead a talented team of marketers and creatives, building the processes and structure. This is a good opportunity to shape how a category-defining apparel brand tells its story, partnering closely with our CMO and executive team to ensure our creative output is as ambitious and disciplined as our growth. What you'll get to do: Serves as the operational backbone of the Marketing and Creative organization, responsible for driving end-to-end execution, cross-functional alignment, and organizational efficiency across all marketing and creative teams. Strategic Leadership Lead end-to-end marketing and creative operations to define and drive operational vision, structure, prioritization, and long-term roadmap. Set priorities and workflows that connect brand strategy to the creative pipeline, from briefing and resourcing through review and delivery to execution across all commercial channels. Partner with the CMO and executive leadership to align marketing execution with business objectives and marketing goals. Champion operational excellence and continuous improvement. Lead change management and organizational transformation. Work closely with the CMO and Marketing Leadership Team to provide strategic, cohesive leadership across the marketing department. Operations & Execution Oversee end-to-end GTM, campaign, and seasonal execution, the Integrated Marketing process, and project management. Build scalable systems, tools, and workflows that maximize efficiency. Manage cross-functional timelines, milestone tracking, resource allocation, and budget coordination. Establish accountability structures ensuring on-time, on-budget delivery. Lead operational planning for seasonal and brand campaigns, partnerships, and product launches. Ensure marketing, creative, and production ops run fluidly and seamlessly. Cross-Functional Alignment Serve as the primary connector between Marketing, Creative, Merchandising, Design, Sales, Retail, Wholesale, Production, and Leadership. Work closely with P2M on milestone sequencing, timing, and purpose to create one end-to-end process. Represent Marketing in key business and operational planning, GTM, and P2M to drive organizational strategy. Ensure Marketing has a clear, strategic voice in all critical cross-functional meetings and business decisions to align and drive change management across the marketing organization. Partner with International and regional teams for global alignment. Team & People Leadership Directly manage and develop the Marketing and Creative Operations teams. Foster a high-performance culture built on accountability and collaboration. Mentor team members and create career growth pathways. Set team goals, manage performance, and build organizational capacity. Partner with all Marketing, Creative, Production, and Studio leadership. Who you are: Bachelor's degree or equivalent years of experience preferred. 12+ years of experience in marketing, creative, or brand ops leadership roles, including 7+ years in a management capacity. Proven track record building and scaling creative operations or marketing operations functions within a fast-growing consumer brand. Strong experience managing cross-functional teams spanning creative, marketing strategy, and production. Deep understanding of GTM and integrated marketing across commercial channels. Excellent leadership and people management skills, with experience building and developing high-performing teams. Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. Passion for apparel, fitness, and the active lifestyle space strongly preferred. Our investment in you: At Vuori, we’re proud to offer the following to our employees: Health Insurance Savings and Retirement Plan Employee Assistance Program Generous Vuori Discount & Industry Perks Paid Time Off Wellness & Fitness benefits The salary range for this role is $197,500 per year - $250,000 per year. This role is bonus eligible. Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines. Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.