Sr. Executive, Digital Marketing

Job description

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community. You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today! Life @ToryBurch is Special Because: When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits. Our culture is welcoming and inclusive -- everyone is empowered to make a difference. We have the best team in the world and believe in paying competitively and rewarding for high performance. Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life. We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales. We are invested in your professional growth – you’ll have access to free executive coaching on-demand. This Role is Tailor-Made for You Because: A Day in the Life: JOB SUMMARY Supporting the line manager to roll out the online marketing strategy for the organization through key digital platforms. This role will manage social media account operations across online touch-points, support integrated digital campaigns, and collaborate with internal and external partners to strengthen brand awareness, consumer engagement and business impact across online and offline retail channels. KEY RESPONSIBILITIES • Support line manager on digital marketing strategy and plans through key digital platforms to drive brand awareness, consumer engagement and business growth. • Execute and manage social media account operations across all online touch-points, ensuring consistent brand image, content quality and consumer experience. • Support integrated digital marketing campaigns, including social content, influencer marketing, KOS Project, media partnership and paid digital initiatives. • Monitor campaign performance and consumer insights, and provide data-driven recommendations to support marketing effectiveness and business results. • Work closely with cross-functional teams including CRM, E-commerce, Retail, PR and Creative to deliver integrated marketing initiatives and support commercial priorities. • Stay acquainted with new social media platforms, digital partners and external agencies, implement new digital trends in developing daily content and digital and eCommerce marketing campaigns. • Maintain effective communication with regional and global stakeholders to ensure alignment with brand guidelines, content standards and approval processes. PROFILE • Degree holder in Marketing, Business Administration, Communications, Digital Media or related disciplines. • Minimum 3-5 years’ relevant experience in digital marketing, social media, influencer marketing, preferably in fashion, luxury, lifestyle or premium consumer brands. • Strong understanding of China’s digital ecosystem and key social media platforms; solid experience in influencer / KOL / KOS marketing is preferred. • Data-driven mindset with the ability to read campaign performance, identify insights and translate learnings into clear action plans. • Highly organized working style with strong ownership of project timelines, trackers, recaps, follow-ups and cross-functional coordination. • Strong communication and interpersonal skills; able to work effectively with internal stakeholders, external partners, platforms and agencies. • Mature agency management capability, including briefing, output evaluation, feedback, quality control and delivery follow-up. • Excellent command of English and Mandarin. • Proficiency in Microsoft Office Applications. • Detail-oriented, proactive, accountable and comfortable balancing multiple priorities in a fast-moving retail marketing environment. To Land This Role: Why You'll Want to Join Our Team: How We Work Together Adaptable – We change before we have to Entrepreneurial – We own it Collaborative – There’s no “I” in Tory Client & Brand Focused – We put ourselves in Tory’s shoes Live the Values – We show up for each other Functional Expertise – We’re constantly learning and growing #TeamTory Values We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.