Sr. Growth Marketing Specialist - Cal AI

Job description

Accountabilities: Own and execute performance marketing campaigns across key digital channels such as Meta, TikTok, Google, Snapchat, Apple Search Ads, and other emerging platforms, ensuring efficient and scalable user acquisition. Analyze core performance metrics including CAC, ROAS, LTV, payback period, funnel conversion, and retention to identify optimization opportunities and inform growth strategy. Design, implement, and maintain structured experimentation frameworks across ads, creatives, landing pages, and offers to continuously improve acquisition efficiency. Collaborate with creative, product, analytics, influencer, and growth teams to translate insights into actionable campaign improvements and new acquisition strategies. Contribute to retention and lifecycle initiatives by leveraging channel insights and user behavior data to improve engagement and long-term value. Manage multiple growth initiatives simultaneously, ensuring strong execution, prioritization, and timely escalation of risks when needed. Requirements: 4–6 years of experience in growth marketing, performance marketing, or user acquisition for consumer-facing digital products, ideally mobile or subscription-based apps. Proven hands-on experience running and scaling paid campaigns profitably across platforms such as Meta, TikTok, Google, and Apple Search Ads. Strong understanding of subscription and app economics, including CAC, LTV, ROAS, and payback period modeling. Experience working with analytics and attribution tools such as AppsFlyer, Adjust, Singular, Branch, or similar platforms. Ability to interpret complex data sets, build insights, and communicate clear, actionable recommendations to cross-functional stakeholders. Experience collaborating with creative teams, UGC creators, influencers, or growth partners to support creative testing and campaign performance. Strong organizational skills, with the ability to manage multiple projects in a fast-paced, experimentation-driven environment. Benefits: Competitive annual salary range of $90,000 - $115,000, based on experience and qualifications. Opportunity to work in a high-growth, performance-driven environment focused on innovation and experimentation. Exposure to cross-functional collaboration with experienced teams across product, analytics, and creative disciplines. Potential access to standard employee benefits such as healthcare coverage, paid time off, and retirement plans (depending on eligibility and company policy). Dynamic culture centered on learning, testing, and continuous improvement in digital growth strategies How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Sr. Growth Marketing Specialist - Cal AI in United States. This role is focused on driving scalable user acquisition and retention for a fast-growing consumer app in the health and wellness space. You will operate at the intersection of performance marketing, analytics, and creative experimentation, owning high-impact growth initiatives across multiple paid and organic channels. The position requires a strong balance of hands-on execution and analytical thinking, with responsibility for optimizing campaign performance across key platforms. You will collaborate closely with product, creative, and analytics teams to translate insights into measurable growth outcomes. A strong testing mindset is essential, as experimentation and iteration are central to success in this environment. This is an opportunity to shape growth strategy while actively executing campaigns in a high-velocity, data-driven culture.