Sr Manager, Digital Marketing Analytics

Job description

The Senior Manager, Digital Marketing Analytics leads the strategy, measurement framework, and performance insights for AutoNation’s digital ecosystem, including the corporate website, dealership websites, and digital retail platforms. This role defines how digital performance is measured, analyzed, and communicated to support data-driven decision making across Product, Marketing, Operations, and Technology teams. The Senior Manager manages a team of analysts, partners with tagging and engineering teams to ensure data quality and deliver executive-ready insights that inform digital optimization and business outcomes. This position is based in Fort Lauderdale with a hybrid schedule of 4 days in the office and 1 day remote. Responsibilities: 1. Own the web analytics strategy and measurement framework across the corporate website, dealership websites, and digital retail experiences. 2. Define and maintain KPIs and success metrics for traffic quality, user engagement, lead generation, and conversion performance. 3. Lead the development, ownership, and ongoing evolution of analytics dashboards, scorecards, and recurring digital performance reporting for senior leadership. 4. Translate complex analytics into clear insights, narratives, and recommendations that drive action. 5. Serve as the primary analytics partner to Product, Marketing, Operations, and Technology teams. 6. Define analytics and measurement requirements for new features, campaigns, and experimentation initiatives. 7. Partner with tagging and engineering teams to ensure accurate data collection, validation, and ongoing data quality. 8. Guide measurement and analysis for A/B testing, user experience optimization, and personalization efforts. 9. Ensure analytics definitions, documentation, and governance support consistent interpretation across teams. 10. Mentor a team of web analysts, fostering a high-performing and collaborative analytics culture. 11. Stay current on analytics best practices and champion data-driven decision making across the organization. Qualifications: 1. Bachelor's or master's degree in business, marketing, statistics, mathematics, computer science, or a related field. 2. 5+ years of experience in web analytics, digital marketing, or a related field, with a minimum of 2 years in management or leadership role. 3. Expertise in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. 4. Must be able to demonstrate strong proficiency in using SQL to retrieve data from databases. 5. Strong proficiency in data analysis and visualization tools such as Excel, Tableau, Power BI or Qlik. 6. Excellent communication and presentation skills, with the ability to distill complex data into actionable insights for non-technical stakeholders. 7. Understanding optimization techniques, including A/B testing, multivariate testing, and personalization. 8. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. 9. Strong leadership and team management skills, with the ability to motivate and develop team members to achieve their full potential. Exciting Benefits and Perks Await You: Competitive compensation and 401k matching Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits. Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.