Sr. Manager, Digital Marketing Asset & Content Governance

Job description

About Us Based in Parma, Italy, Chiesi is an international research-focused biopharmaceutical group with 90 years’ experience, operating in 31 countries. More than 8,000 employees across the group are united by a singular purpose: promoting a healthier world for our people, patients, and the planet. This is what drives us as we research, develop, and market innovative drugs across our main therapeutic areas. Discover more here. At Chiesi we are thinking generations ahead, driving sustainable innovation with purpose. This fosters a culture of reliability, transparency, and ethical behaviour at every level. As a Benefit Corporation and a certified B Corp, we have embedded sustainability in our bylaws and continuously measure our impact. Diversity, inclusion, and equal opportunity are at the heart of who we are. We believe our differences make us stronger. We are a vibrant ecosystem of passionate, talented individuals united by strong values, each bringing unique perspectives that help us to continuously challenge the status quo for the better. Chiesi Global Rare Diseases Chiesi Global Rare Diseases is a Chiesi Group’s business unit established in February 2020 and focused on research, development and commercialization of treatments and patient support services for rare and ultra-rare disorders, many of whom have limited or no treatments available. This unit is based in Boston, Massachusetts, with a strong synergy with the headquarters in Parma. Rare unit has a focus on research and product development for lysosomal storage diseases, rare hematology, ophthalmology disorders and rare immunodeficiencies. The unit is also a dedicated partner with global leaders in scientific research, patient advocacy and care. Discover more here . Who we are looking for This is what you will do We’re looking for a builder who wants ownership. You will establish and run DAM and Claims Library governance for US Rare, creating the tagging, claims, and lifecycle standards that keep content compliant and reusable across teams. You’ll train users, improve findability, and turn governance into a real speed advantage for our US programs. The result: lower risk, less rework, and faster delivery of the content our Rare communities rely on. This program is already underway, and in 2026 we’re building the internal capability—you’ll be the founding owner who proves the model. As the model matures, you’ll help shape how this capability scales—potentially transitioning to a broader Marketing Operations run-state you’ve helped design and potentially expanding scope to our brands globally, including the metadata, naming and consent standards that connect the asset library to campaign execution in marketing automation and CRM. You’ll be responsible for: Own governance for US Rare across DAM and the Claims Library—define metadata/taxonomy standards and controlled vocabularies. Ensure claims traceability for every asset/module (source IDs, version lineage, rights/consent, expiry). Run the lifecycle from creation → approval → reuse → deprecation/archive, with automated checks and alerts. Be the compliance gate with Regulatory/Medical/Privacy; prepare for audits and quickly remediate findings. Drive adoption —deliver training, playbooks, office hours, and a champion network so teams actually use the standards. Improve findability & reuse —QA ingestion/tagging, partner with brand teams and agencies, and reduce rework. Enable modular content —ensure components are structured/tagged for reuse and localization. Make the data useful —publish dashboards on reuse, cycle time, and metadata quality; turn insights into actions with Analytics. Manage vendors/SLA work —lead offshore/onshore tagging backlogs, set acceptance criteria, and audit quality. Continuously improve —run quarterly governance reviews, refine policies, and help design the future run-state with Marketing Ops. Coordinate with brand teams, agencies, and internal stakeholders to ensure metadata completeness and source file accuracy. Conduct regular content audits, cleanup, and hygiene activities. Manage and maintain the Component Library, Claims Library, Digital Rights Management (DRM), and taxonomy structures. Upload content set acceptance criteria for, and audit, content ingestion and quality checks performed by the librarian team. Perform content reviews and quality checks on all assets. You will need to have 5+ years in content operations, marketing technology/automation, or DAM/content governance (regulated industry preferred). Strong metadata/taxonomy design and content lifecycle management experience. Working knowledge of claims management, usage rights/consent, and audit requirements. Experience with enterprise DAM and medical/legal/review systems (e.g., Veeva PromoMats or similar). Proven training and change-management chops—comfortable leading adoption across teams. Data literacy—can define/report KPIs (reuse rate, cycle time, metadata completeness) using Excel/BI. Vendor/agency management experience; comfortable coordinating offshore support. Bachelor’s degree or equivalent experience; library science, information management, or similar a plus. Location Hybrid position based out of our Boston, MA office. Up to 10% travel availability required. #LI-Hybrid Compensation The annual base pay for this position ranges from $161,280 to $197,120. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If hired, the employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. What we offer No matter where your path starts at Chiesi, it leads to inspiring possibilities. Your future is our focus, and we are committed to nurturing your development in our dynamic, friendly environment with access to resources and training every step of the way. We provide top-class benefits, including comprehensive healthcare programs, work-life balance initiatives, and robust relocation support. Our salary package is competitive, comprising a basic salary, performance bonuses, and benefits benchmarked against the external market. Additionally, we offer flexible working arrangements, remote work options, and tax assistance services for foreign colleagues, all designed to help you thrive. Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, marital status, veteran status, or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.