Sr. Manager, eCommerce Merchandising - Digital Commerce

Job description

Sr. Ecommerce Merchandising Manager Summary: The Sr. Ecommerce Merchandising Manager owns the day-to-day execution and performance of the ecommerce site. The primary responsibility will be to ensure a seamless and engaging online experience for our customers by strategically merchandising products, optimizing discoverability, and analyzing sales data to make informed decisions. This role will drive the promotional calendar, content requirements for site and emails, product activation, and lead the online merchandising team. This is a highly operational, detail-driven role critical to driving daily revenue in a fast-paced, promotional apparel business. _________________________________________________________________________________________ Essential Functions of the Position: • Manage daily site updates including messaging swaps, asset changes, and content refreshes. • Own onsite merchandising across homepage, PLPs, PDPs, navigation, and collections. • Translate inventory and business priorities into clear onsite stories and product emphasis. • Manage product ranking, sorting, badging, and collection builds to maximize conversion and sell-through. • Ensure new arrivals, key trends, and priority categories are consistently featured and easy to shop. • Manage the team for product categorization, tagging, and descriptions to enhance searchability and discoverability. • Lead and manage the promotional calendar and execution to support the sales plan and company goals while partnering with planning and merchandising. • Develop the email marketing strategy from a product and content lens and manage execution with the CRM and creative teams. • Coordinate closely with Marketing, CRM, and Creative to align onsite execution with campaign messaging. • Communicate the promotions and site updates with the affiliate marketing team. • Plan, execute, and analyze A/B tests and other site optimization experiments to drive conversion. • Generate reports and insights to inform decision-making and drive continuous improvement in online merchandising efforts. • Monitor daily performance with a focus on promotional and merchandising impact. _______________________________________________________________________________________ Supervisory Responsibilities: • Lead and oversee the online merchandise team, including the merchandise assistant and copywriter ◦ Focus is to ensure product is activated online timely through set up of images and product information in the content management system and execution of promotional strategy. _______________________________________________________________________________________ Essential Qualifications: • Strong background in promotional execution in a highly promotional retail environment • Ability to thrive in a fast-paced, dynamic work environment and adapt to changing priorities and deadlines. • Experience managing promotional calendars and onsite campaign execution. • Work extremely well with direct reports and cross functional departments. • Hands-on experience in site management and strong problem-solving skills. • Detail-oriented approach with a focus on accuracy and quality assurance. Education/Experience: • Bachelor’s degree in marketing, business, e-commerce, or related field. • 5+ years of experience in e-commerce merchandising and site management, preferably apparel. • Proficiency in web tools and content management systems, preferably Shopify and Google Analytics. • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. The range of compensation for this role is $115,000- $120,000. The actual salary will be determined by several factors, including the selected candidate’s specific skills and experience. This position is based in our Secaucus office 5 days a week.