Sr. Manager, Growth & Member Marketing - Fandango FanClub

Job description

Company Description VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most. As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service. VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world. Job Description The Opportunity As Senior Manager, Growth & Member Marketing, you will lead the strategy and execution of acquisition, engagement, and retention efforts for Fandango’s membership product, FanClub. Reporting to the Senior Director of DTC Marketing, this role is responsible for driving measurable subscriber and revenue growth through integrated, data-informed marketing initiatives. You will operate at the intersection of performance marketing, lifecycle strategy, and customer insights—optimizing the full subscriber journey from first touch through long-term loyalty. This role partners closely with product, analytics, and cross-functional marketing teams to continuously refine positioning, improve conversion, and maximize lifetime value. Why This Role Matters: Your work will directly impact Fandango’s ability to grow and retain its membership base, unlocking sustainable revenue growth and deepening relationships with moviegoers through meaningful, personalized experiences. This role is hybrid, with a minimum of three days per week in the Orlando, FL office, fostering collaboration and connection across teams. What You'll Do Drive end-to-end growth strategy across paid, owned, and earned channels to acquire and convert new FanClub subscribers Optimize the customer lifecycle, improving conversion rates, engagement, and retention through testing, personalization, and funnel enhancements Develop and execute lifecycle marketing programs (email, push, in-app) to increase subscriber engagement and lifetime value Leverage data and analytics to track performance (CAC, LTV, churn) and continuously refine campaigns and strategies Partner cross-functionally with product, analytics, CRM, and marketing teams to align on growth initiatives and business priorities Manage external partners and stay ahead of emerging trends in subscription and membership marketing How We Do It at VERSANT: Trust, Teamwork, Transparency, Agility, and Entrepreneurial Spirit are core to how you operate—building strong cross-functional relationships, communicating clearly, adapting quickly to new insights, and proactively identifying growth opportunities Demonstrate ownership and accountability, with the ability to work independently and drive results in a fast-paced environment Bring strong project management, communication, and stakeholder alignment skills Contribute creative thinking and a willingness to test, learn, and iterate Qualifications What You Bring 4+ years of experience in growth, digital, or lifecycle marketing, ideally within a subscription or membership-based business Strong command of digital marketing channels, including paid media, email/CRM, SEO, and influencer marketing Experience with A/B testing, conversion optimization, and data-driven decision-making using tools such as Google Analytics, Looker, or Tableau Proven ability to translate customer insights into actionable strategies that improve acquisition, engagement, and retention Why You’ll Love It Here Opportunity to shape and scale a high-impact membership product within a leading entertainment platform Collaborative, fast-paced environment with cross-functional exposure Hybrid work model with in-person collaboration in the Orlando, FL office (minimum three days per week) Competitive compensation, comprehensive benefits, and opportunities for growth across the VERSANT portfolio Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com . VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.