Sr Manager, Marketing

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos. Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally. Besides its SaaS business, Circles operates three other distinct businesses: : A wholly-owned digital lifestyle telco brand based in Singapore, is powered by Circles ’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity. Circles Aspire : A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide. Jetpac : Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year. Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers. About the Role As Head of Marketing, you will drive the end-to-end customer growth engine for Singapore. You’ll lead a team of marketers, manage key performance and brand channels, and shape how we acquire, activate, and retain customers both online and offline. This is a hands-on leadership role where you’ll pair unconventional marketing ideas with sharp growth thinking. You’ll be responsible for building campaigns that break through, scaling acquisition funnels, and experimenting with new growth levers across the customer lifecycle. What You’ll Do Lead the marketing strategy across paid media, SEO, CRM, referral, and offline channels Build and execute full-funnel campaigns that drive awareness, acquisition, activation, and retention Own performance marketing budget, media mix, agency coordination, landing page optimization Partner with Product to improve onboarding, UX flows, and in-app engagement Collaborate with Commercial and Partnerships to ensure alignment on GTM, promos, and value proposition Lead and coach a lean, high-impact team of marketers and channel specialists Monitor KPIs, test hypotheses, and run rapid experiments to unlock customer growth Monitor funnel performance and constantly optimize for cost-effective, scalable outcomes Leverage AI tools to accelerate campaign creation, optimize creative testing, and uncover insights that drive breakthrough marketing performance Who You Are 6–10 years of experience in marketing or commercial leadership Proven track record in consumer tech, digital services, or app-based businesses Deep understanding of funnel metrics, LTV/CAC models, and retention mechanics Strong creative instincts; able to generate bold ideas and execute them quickly Skilled in tools like Google Ads, Meta, GA4, CRM platforms, and growth analytics stacks Experienced in managing small teams or cross-functional marketing squads A builder by nature comfortable in ambiguity, focused on outcomes, and highly collaborative Deep expertise in digital marketing with a proven track record of scaling acquisition channels and driving measurable ROI Strong AI curiosity and hands-on experience using latest AI tools (ChatGPT, Claude, Midjourney, etc.) to rapidly prototype campaigns, create content, and test innovative marketing concepts Why This Role Matters As Head of Marketing, you won’t just be driving numbers, you’ll be helping to launch and scale products that could reshape the category. It’s a reinvention of what customers expect from a telco and you will be at the heart of it! If you’re excited by the idea of building bold, creative growth strategies for products with global potential, we’d love to meet you. Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age. Data Protection and Privacy Statement By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy . You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy. To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program. Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.