Sr. Manager, Marketing - Healthcare

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Sr. Manager, Marketing – Healthcare based in the United States.** As a Senior Marketing Manager, you will lead the execution of integrated go-to-market strategies designed to accelerate growth across the healthcare sector. You will connect demand generation, content marketing, field events, and sales enablement to create compelling buyer journeys that drive pipeline and revenue. Working closely with Sales, Product Marketing, and cross-functional teams, you will translate business priorities into targeted campaigns and effective industry messaging. This hands-on leadership role combines strategic planning, budget management, performance optimization, and team development. You will use customer insights, market intelligence, and campaign analytics to refine marketing investments and improve conversion outcomes. By leveraging AI-powered tools and automation, you will help strengthen marketing efficiency, personalize engagement, and deliver measurable business impact in a remote-first environment. ### Accountabilities - **Go-to-Market Strategy and Execution:** Execute the annual healthcare vertical marketing plan, aligning initiatives with approved business priorities, strategic objectives, and investment guidelines. - **Integrated Campaign Management:** Coordinate demand generation, content marketing, field and event marketing, and sales enablement to deliver a cohesive buyer journey that supports pipeline development and revenue growth. - **Healthcare Messaging and Positioning:** Adapt approved product and corporate messaging to the healthcare audience, developing relevant campaigns, industry content, sales narratives, and enablement materials while maintaining established product claims and positioning. - **Product Launch Activation:** Coordinate marketing activities for product launches within the healthcare vertical, leveraging established launch strategies, value propositions, supporting evidence, and messaging from Product Marketing. - **Sales and Cross-Functional Partnership:** Serve as the primary day-to-day marketing partner for healthcare Sales leaders, collaborating with Product Marketing and other stakeholders to align priorities, strengthen execution, and support shared pipeline and bookings objectives. - **Budget and Investment Management:** Manage the vertical marketing budget and optimize spending across audiences, channels, and programs to improve marketing efficiency and maximize contribution to pipeline and bookings. - **Performance Analysis and Optimization:** Monitor campaign performance, pipeline contribution, funnel conversion, and program-level efficiency. Partner with Sales to identify performance gaps, improve lead quality, and implement corrective actions. - **Marketing Operations and Processes:** Establish repeatable workflows, campaign briefs, performance dashboards, and playbooks that improve execution speed, consistency, transparency, and overall marketing effectiveness. - **Team Leadership and Development:** Guide and develop team members while remaining actively involved in campaign reviews, prioritization, messaging adaptation, and content quality assurance. - **Market and Competitive Intelligence:** Gather insights from healthcare buyers, sales teams, industry developments, and competitors, translating findings into actionable recommendations for Product Marketing and cross-functional partners. - **AI and Marketing Innovation:** Apply AI-enabled tools and automation to improve research, audience personalization, campaign execution, reporting, and operational efficiency. - **Business Impact and Accountability:** Measure success through vertical pipeline and bookings contribution, pipeline generated per program investment, funnel conversion, timely product launch activation, and sales adoption of marketing initiatives. ## Requirements - **Professional Marketing Experience:** At least 7 years of B2B marketing experience spanning multiple disciplines, including integrated campaigns, demand generation, content marketing, field marketing, or sales enablement. - **Leadership Experience:** At least 2 years of experience leading team members, marketing programs, or complex cross-functional initiatives, with the ability to motivate contributors and drive projects to completion. - **Budget Management:** Demonstrated experience managing marketing budgets, allocating resources effectively, and optimizing program investments against measurable business outcomes. - **Sales Partnership:** A strong track record of collaborating with Sales teams to achieve shared pipeline generation, conversion, and bookings goals. - **Go-to-Market Expertise:** Experience translating business and product priorities into coordinated marketing plans, audience-specific campaigns, and actionable sales enablement strategies. - **Messaging and Positioning:** Ability to adapt established product messaging to a specific industry or audience while preserving approved claims, value propositions, and positioning. - **Performance Analytics:** Strong analytical skills and the ability to interpret campaign data, evaluate funnel performance, identify improvement opportunities, and communicate actionable recommendations. - **Cross-Functional Collaboration:** Excellent communication, stakeholder management, and organizational skills, with the ability to align multiple teams around shared priorities and execution plans. - **Hands-On Leadership:** A balance of strategic thinking and practical execution, including the ability to review campaigns, refine messaging, prioritize initiatives, and maintain high standards for marketing content. - **Market Awareness:** Ability to understand buyer needs, industry dynamics, competitive positioning, and sales challenges, using these insights to improve marketing effectiveness. - **Technology and Innovation:** Interest in applying AI-powered tools and automation to enhance marketing productivity, personalization, research, and reporting. - **Preferred Industry Knowledge:** Familiarity with healthcare marketing, healthcare technology, or marketing to healthcare organizations would be valuable for understanding sector-specific audiences and business priorities. ## Benefits - **Competitive Base Salary:** Annual starting salary ranging from **$117,200 to $157,500**, depending on qualifications, experience, market conditions, and other business considerations. - **Remote Work Flexibility:** A remote-friendly working environment offering flexibility to work from anywhere within the United States. - **Medical, Dental, and Vision Insurance:** Comprehensive healthcare coverage to support employees' health and well-being. - **Retirement Savings:** A 401(k) program with employer matching contributions. - **Flexible Paid Time Off:** Flexible PTO to support personal well-being and work-life balance. - **Parental Leave:** Generous parental leave benefits to support employees and their families. - **Wellness Programs:** Resources and initiatives designed to support physical and mental health. - **Pet Insurance:** Access to pet insurance options. - **Legal and Identity Protection:** Benefits designed to help protect employees' personal interests and identity. - **Tuition Reimbursement:** Financial support for eligible education and professional development opportunities. - **Charitable Giving Support:** Access to a Donations for Doers program that encourages and supports community involvement. - **Professional Growth:** Opportunities to strengthen marketing leadership, develop cross-functional expertise, and contribute to high-impact healthcare marketing initiatives. - **Purpose-Driven Work:** The opportunity to help organizations serving healthcare and social-impact communities increase their effectiveness through technology.