Sr. Manager, Marketing – Infusion Systems Digital Commercialization & Growth

Job description

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Your role: As a member of Baxter's Infusion Systems Marketing team, you will lead the commercialization and growth strategy for Baxter's digital infusion ecosystem, including IQ Enterprise, EMR Interoperability, PeerVue, DeviceVue, IQ Guardian, and future digital innovations across the Spectrum IQ and Novum IQ platforms. This role is responsible for driving market adoption, customer engagement, commercial execution, and portfolio growth through digital solutions that enhance patient safety, workflow efficiency, data visibility, and interoperability. The position will serve as the commercial leader connecting customer needs, portfolio strategy, sales execution, and launch readiness to maximize the value of Baxter's connected infusion platform. Success will require strong cross-functional collaboration with Sales, Marketing, R&D, Medical Affairs, Digital Applications, Service, Regulatory, and regional teams to accelerate digital adoption, support installed-base retention, and strengthen Baxter's competitive position in infusion systems. What you'll be doing: Commercial Strategy & Growth Lead downstream marketing strategy for Baxter's infusion systems digital portfolio, including IQ Enterprise, interoperability solutions, analytics applications, and future connected care innovations. Develop and execute growth plans that drive adoption, utilization, and retention of digital solutions across Baxter's installed infusion pump base. Identify opportunities to increase digital attach rates and recurring software revenue through customer segmentation, value-based messaging, and portfolio expansion strategies. Partner with global marketing teams to align strategies with local commercial priorities. Customer Engagement & Insights Serve as the voice of the customer by gathering insights from clinicians, pharmacy leaders, informatics teams, biomedical engineering, and executive stakeholders. Translate market and customer insights into actionable strategies, value propositions, and commercial programs. Support Voice of Customer initiatives and customer advisory activities to inform product enhancements and future digital offerings. Monitor market trends, competitive activity, healthcare technology advancements, and interoperability developments to identify growth opportunities. Commercialization & Launch Excellence Lead commercialization planning and launch execution for new digital capabilities across the infusion systems portfolio. Develop customer-facing positioning, messaging, campaigns, collateral, and sales enablement tools that clearly communicate value and differentiation. Partner with Sales Enablement to ensure launch readiness and successful field adoption. Support major customer deployments, reference sites, and key strategic account activities that demonstrate the value of Baxter's connected infusion ecosystem. Evidence Generation & Value Communication Collaborate with Medical Affairs, Clinical teams, and Health Economics stakeholders to build evidence that supports digital solution adoption. Develop value propositions and business cases that demonstrate clinical, operational, workflow, and financial outcomes. Support conference strategies, customer presentations, thought leadership initiatives, and market education efforts. Cross-Functional Leadership Partner closely with Global Marketing, R&D, Digital Applications, Product Management, Regulatory, Quality, Service, and commercial teams to align product development priorities with market needs. Work with regional sales leadership to identify barriers to adoption and implement programs that accelerate pipeline conversion. Foster strong collaboration across global and regional stakeholders to ensure successful execution of growth initiatives. What you'll bring: Bachelor's degree in Marketing, Business, Healthcare Administration, Engineering, Clinical Sciences, Information Technology, or related field required. MBA or advanced degree preferred. 5+ years of experience in healthcare technology, medical devices, infusion systems, connected care solutions, or digital health strongly preferred. 5+ years of experience supporting commercial field organizations and large-scale product introductions preferred. Demonstrated success in downstream marketing, commercialization, product launches, portfolio management, or market development. Experience commercializing connected devices, software solutions, interoperability technologies, analytics platforms, or healthcare IT offerings preferred. Strong strategic thinking, market assessment, and business case development skills. Ability to translate complex technical and clinical capabilities into compelling customer value propositions. Proven ability to influence cross-functional teams and lead initiatives in a matrixed organization. Strong communication, presentation, and executive engagement skills. Knowledge of hospital purchasing processes, clinical workflows, healthcare technology ecosystems, and digital transformation trends preferred. Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change. We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $144,00.00 to $198,000.00 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time US Benefits at Baxter (except for Puerto Rico) This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter Equal Employment Opportunity Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. Know Your Rights: Workplace Discrimination is Illegal Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Recruitment Fraud Notice Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice .