Sr. Manager, Owned Acquisition & Batch (Hybrid)

The Sr. Manager, Owned Acquisition & Channel Activation will lead customer acquisition, contactability, list health and batch communication strategy across Email, SMS and Push. This role will be responsible for growing Belk’s addressable customer base across stores and eCommerce while ensuring high-quality, effective execution of high-volume owned communications. This leader will bring strong retail and business acumen, cross-platform expertise and operational leadership. They will anticipate business needs, continuously improve performance, and build an operating model that can flex with the pace and volume of retail. The Sr. Manager will partner deeply with cross functional partners in Creative, Ecommerce, Marketing, Technology, and Customer Analytics to ensure the strategy is executed with a personalized Belk customer lifecycle experience. Acquisition, Contactability & List Health • Own acquisition and list growth strategy across Email, SMS and Push, establishing goals and identifying opportunities across all customer contactability touchpoints. • Lead preference center strategy and projects, creating a more connected approach to customer preferences, consent and cross-channel contactability . • Build strong partnerships with Store Operations and eCommerce to champion acquisition across the enterpris e , developing programs and experiences that increase identification and opt-in. Batch Communications & Channel Performance • Lead strategy, planning and execution of batch Email, SMS and Push, ensuring communications support business priorities while continuously optimizing content, cadence, channel mix and customer engagement. • Develop a deep understanding of Belk’s promotional events and prior-year performance to anticipate upcoming needs, comp events, and proactively identify opportunities and risks. • Partner closely with Merchandising, Creative and Marketing Planning to translate business priorities into effective customer communications and continually improve channel performance. Operating Model & Executional Excellence • Develop and establish an operating model that enables the team to flex capacity and priorities as business needs and volume increase. • Establish rigorous QA, governance and execution standards across Email, SMS and Push to ensure accuracy of audience, offer, content, links, timing and customer experience. • Continuously improve workflows, processes and ways of working to increase speed and capacity . Leadership • Bring strong cross-platform expertise across Email, SMS and Push, understanding the role of each channel and opportunities to optimize how they work together. • Partner with internal and external part ners to identifying capability needs, platform improvements and opportunities to create efficiency, acquisition and channel performance. • Lead and develop a high-performing team capable of balancing planned work with changing business priorities in a fast-paced retail environment. • Build strong partnerships across Creative, eCommerce, M arketing , Technology, and Customer Analytics to drive acquisition and executional excellence. • P roactively identify upcoming business needs, capacity constraints, performance opportunities and dependencies before they impact execution. Required for All Jobs: Requires designated hybrid in-office work schedule. Performs other duties as assigned Complies with all policies and standards Position Contribution Level Manager Minimum Education & Experience 7 + years of experience in CRM, lifecycle marketing, owned media, digital marketing or related roles with strong experience across Email, SMS and Push . 4+ years of experience of leadership Demonstrated experience driving subscriber acquisition, list growth, preference management and channel health across multiple customer touchpoints. Strong retail and business acumen with experience operating against promotional calendars, sales goals and high-volume retail rhythms. Experience leading CRM, marketing automation or customer engagement platforms and partnering with Technology on platform capabilities and roadmaps. Exceptional operational leadership, project management and QA discipline , with experience managing significant campaign volume and changing priorities. Strong cross-functional leadership with demonstrated ability to partner across eCommerce, Merchandising, Creative and Technology. Preferred Education & Experience Master's degree and/or equivalent years of experience Industry experience: Retail Ecommerce, Consumer Goods, and Direct to Consumer Knowledge & Skills Strong leadership and team development skills Proven experience with customer-centric design and personalization strategy Experience developing personalization roadmaps and trigger-based journey frameworks Experience managing Email, SMS, Push Notification, Website Personalization, and Customer Data Platform ecosystems Technical knowledge with the ability to translate technical concepts into business terms for stakeholders Experience using customer analytics and AI-driven capabilities to improve personalization relevance and business outcomes Track record of gaining collaboration and alignment across diverse, cross-functional teams Experience balancing promotional, loyalty, lifecycle, and personalized communications within a unified customer contact strategy Physical Available and able to travel as needed Reporting Relationships Supervisor Director, Owned Media & Personalization Supervises Individual Contributor level Pay Range $101,000-$140,000 Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates. #LI-SE1 #IND3 Accessibility Guidelines is committed to making the online application experience easy and accessible to individuals with disabilities . We are constantly making improvements to comply with the spirit of the Americans with Disabilities Act, and the Web Content Accessibility Guidelines . If any of the information on the website is not accessible to you due to a disability, please contact us via email at . Please provide the location of the inaccessible information and the format you wish to have the information presented, and we will be happy to send it to you, either via your email address or a separate mailing address you provide. If you prefer, you may contact one of our friendly Shared Services representatives at 1-800-588-3700, and we will be happy to assist you with the application process. We Are an Equal Opportunity Employer Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination . All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.