Sr. Manager Packtypes Chocolate

Location: Hershey, PA Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day. About The Hershey Company The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How will you fit in the big picture? The Senior Manager, Packtypes (Chocolate) role, leads the development and execution of Price-Pack Architecture strategies across the U.S. Chocolate portfolio. This role is responsible for identifying growth opportunities, optimizing portfolio architecture, and developing packtype solutions that meet consumer, shopper, customer, and business needs. The position serves as the Packtype Strategy lead for the Chocolate business, driving strategic initiatives from ideation through execution while partnering across Marketing, Commercial, Sales, Insights, Finance, Operations, R&D, and Supply Chain teams. The role provides strategic guidance on portfolio decisions, translates consumer and commercial insights into actionable recommendations, and ensures alignment between business objectives, consumer needs, and profitable growth. Additionally, this position leads and develops team members while advancing Packtype Strategy capabilities across the organization What will you do? Packtype Strategy Development Develop and recommend Price-Pack Architecture strategies for the Chocolate portfolio. Identify whitespace opportunities through analysis of consumer, shopper, customer, and marketplace insights. Support portfolio optimization through assortment, package format, merchandising, and value architecture recommendations. Develop strategic recommendations that balance consumer needs with commercial and financial objectives. Monitor category, consumer, and marketplace trends to inform long-term portfolio strategy and growth opportunities. Business Leadership & Portfolio Strategy Lead strategic packtype initiatives through the stage-gate process for key Chocolate growth platforms. Build business cases and recommendations for innovation, renovation, and optimization opportunities. Monitor portfolio performance and recommend actions to drive growth, profitability, and category performance. Support annual business planning and long-range strategic planning processes. Translate complex data, insights, and business trends into clear recommendations for senior leadership. Cross-Functional Partnership & Execution Partner with Commercial, Marketing, Sales, Insights, Finance, Operations, Supply Chain, and R&D teams to advance strategic initiatives and guide key packtype decisions. Facilitate alignment across stakeholders and drive decision-making on complex projects. Lead cross-functional project teams to deliver initiatives on time and against business objectives. Represent Packtype Strategy in business planning forums and enterprise-wide discussions. Ensure successful execution of approved initiatives while managing dependencies, risks, and organizational alignment. Consumer & Customer Focus Translate consumer and shopper insights into actionable packtype recommendations. Partner with customers and customer-facing teams to identify scalable growth opportunities. Ensure strategies address evolving consumer needs while delivering strong commercial outcomes. Incorporate consumer, customer, and competitive insights into portfolio and packtype strategy decisions. Capability Building & Team Leadership Lead and develop team members through coaching, project leadership, and performance management. Share Packtype Strategy best practices, tools, and processes across the organization. Contribute to organizational capability building and continuous improvement initiatives. Identify innovative approaches and strategic opportunities that enhance portfolio performance and marketing effectiveness. Foster collaboration and knowledge sharing across teams and functions Minimum Education & Requirements Experience 7+ years experience in Growth Marketing, Commercial Strategy, Category Management, Packtype Strategy, Innovation, or related fields. Demonstrated success leading cross-functional projects and influencing outcomes across multiple stakeholders. Strong analytical, strategic thinking, and business planning skill Excellent communication and presentation abilities. Ability to manage multiple priorities and operate effectively in a fast-paced environment. Education Bachelors required. MBA preferred Benefits and Perks At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable Growth & Development: Career development programs, learning opportunities, and internal mobility Benefits may vary based on role, location, and eligibility. The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to . Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request. #LI-RF1 #LI-Onsite