Sr. Manager, Partnerships Marketing

Job description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about http://hims.com/about and hims.com/how-it-works http://hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals http://www.hims.com/careers-professionals. ABOUT THE ROLE: Hims & Hers is seeking a Sr. Manager, Partnerships Marketing to play a critical role across two of our highest-impact growth channels: a scaled, established affiliate program and a rapidly expanding influencer practice. This role is equal parts operator and strategist — you'll drive performance and accountability across both channels while building the infrastructure, processes, and partnerships that set them up to scale. You'll sit within the Partnerships & Affiliates team inside Growth Marketing, reporting to the Director, Partnerships & Affiliates. You'll work closely with analytics, legal, paid social, and data engineering teams, and you'll be a key voice in how the channels evolve — including the AI tooling roadmap, attribution methodology, and new partner category development. The ideal candidate has a strong performance marketing foundation, a sharp analytical mind, and the judgment to know when to optimize what's working and when to push for something new. YOU WILL: - Own the affiliate program strategy and performance outcomes, managing the day-to-day agency relationship that oversees recruitment, activation, and optimization across publisher categories including content, loyalty, cashback, comparison, and performance partners — holding the agency accountable to program KPIs and ensuring execution aligns with business objectives - Source and evaluate new partnership opportunities across emerging categories (including employer and closed-group benefits portals, co-branded integrations, and creator-adjacent models), making recommendations with a clear growth and quality rationale - Own placement and creative management, including asset coordination, partner briefing, and review cycles - Monitor program quality rigorously and respond quickly when thresholds are breached, including escalating through legal and operational channels when needed - Partner with analytics and data engineering to maintain and improve attribution accuracy, including troubleshooting pipeline issues that affect performance measurement - Collaborate with legal on partner compliance, data-sharing agreements, and any contractual matters that arise in the course of managing the program - Support the Influencer channel across key operational and strategic workstreams, including: managing creator contract renewals and scope negotiations (e.g., adjusting syndication rights, whitelisting terms); coordinating paid amplification workflows that move influencer content into Meta paid social; and contributing to creative performance analysis to identify which talent, formats, and messaging angles are driving acquisition - Lead or support cross-functional projects that extend the affiliate channel's footprint, including integrations with influencer, paid social, and brand partnership programs - Bring new ideas to improve performance — and push them through from hypothesis to test to scaled execution YOU HAVE: - 7-8 years of marketing experience, with deep expertise in affiliate marketing, ideally within a performance or acquisition-focused environment - Deep platform fluency — Impact experience strongly preferred; familiarity with tracking, attribution windows, and data passback mechanics is a must - Bachelor’s degree or equivalent practical experience - Demonstrated ability to build programs without a playbook. This candidate should be comfortable operating in ambiguity and moving quickly as the channels evolve - Strong negotiation skills, with experience structuring agreements that deliver mutual value and align with business goals - A highly analytical, data-driven mindset, with experience measuring performance and translating insights into action - Excellent written and verbal communication skills, with the ability to represent the brand externally and collaborate cross-functionally at a senior level. - A proactive, accountable, and team-first approach. This candidate should be solutions-oriented and motivated by building something impactful from the ground up - Familiarity with AI-assisted marketing tools, or genuine curiosity about how they apply to affiliate optimization and measurement OUR BENEFITS (THERE ARE MORE BUT HERE ARE SOME HIGHLIGHTS): - Competitive salary & equity compensation for full-time roles - Unlimited PTO, company holidays, and quarterly mental health days - Comprehensive health benefits including medical, dental & vision, and parental leave - Employee Stock Purchase Program (ESPP) - 401k benefits with employer matching contribution - Offsite team retreats We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match. Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address. To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement https://www.hims.com/global-candidate-privacy-statement.