Sr. Manager, Performance Marketing

Job description

AI AT ZAPIER At Zapier https://zapier.com/about, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently. Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process https://zapier.com/l/jobs/ai-at-zapier, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to. Hi there! I'm looking for someone who can do two things at once: build our enterprise account-based marketing strategy from the ground up, and bring real discipline and pace to how we run paid media. Today our ABM motion is early, so there's a lot of white space to architect. At the same time, our paid programs need a leader who sets a high bar for testing speed and output quality, for both our PLG and SLG goals. If you're someone who builds with AI as the default way of working and want to own the strategic architecture and the operational execution, I'd love to talk. Zapier is looking for a Sr. Manager of Performance Marketing to lead our enterprise account-based marketing strategy and manage our paid advertising programs across both self-serve and enterprise motions. This role sits at the intersection of marketing, sales, and customer success, building personalized, AI-powered programs to engage and convert our largest target accounts, while also owning the paid media budget, agency relationships, and testing cadence that drive our broader pipeline. This person will manage a small team, along with our contractor and agency partners, with the potential to take on additional teams as we scale. You'll use AI and automation daily: accelerating experimentation and using data signals to make decisions at speed. - Our Commitment to Applicants https://zapier.com/jobs/our-commitment-to-applicants/ - Culture and Values at Zapier https://zapier.com/jobs/culture-and-values-at-zapier/ - Zapier Guide to Remote Work https://zapier.com/learn/remote-work/ - Zapier Code of Conduct https://zapier.com/jobs/zapier-code-of-conduct/ - Diversity and Inclusivity at Zapier https://zapier.com/jobs/working-on-diversity-and-inclusivity/ About You - You have 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field. - You're comfortable working with Sales, RevOps, Demand Gen, and creative/agency partners to align on target-account lists and engagement plans. - You've executed multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail, etc.) and you're driven by measurable outcomes. - You understand account-level metrics (engagement, pipeline, conversion) and iterate campaigns based on data. - You have hands-on experience managing large-scale paid advertising budgets and agency relationships across both self-serve and enterprise motions (paid search, paid social, etc.). - You have an AI-forward mindset. You actively use AI tools (LLMs, automation platforms, AI-powered analytics) to increase speed, quality, and leverage in your work, and can point to specific systems you've built, not just tools you've tried. - You have direct people management experience, including managing individual contributors and external agency or contractor relationships, and you're energized by growing a small team into a larger one over time. - You thrive in a remote, autonomous environment and communicate clearly with cross-functional teams. Things You'll Do - Define and own the ABM strategy for enterprise targets: account segmentation, journey mapping, campaign plans, and paid ads strategy. - Design and lead the team structure and operating model for ABM and paid, including how the sub-teams, contractors, and agencies work together, and evolve it as the org grows. - Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences. - Set the strategy and success metrics for ABM and paid, then enable the team to make the day-to-day campaign, budget, and channel decisions to hit them. - Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy - Build and maintain strong working relationships with Sales leadership and reps to ensure account selection and engagement plans stay tightly aligned to pipeline goals. - Own and optimize paid media agency relationships, setting goals, managing output quality, and ensuring agency execution aligns with pipeline objectives. - Create tailored messaging, creative, targeting, and campaign structure in collaboration with in-house and agency partners. - Measure, report, and optimize account-level performance (pipeline, opportunity creation, revenue influenced, ACV, and pipeline velocity). - Build AI-powered workflows and processes that support fast, iterative campaign testing, optimization, and scale. - Scale repeatable ABM processes and share best practices across the marketing organization. APPLICATION DEADLINE: The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled. Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource https://docs.google.com/spreadsheets/d/1_lXQvKwuU4xXEbye7EW_En8iv1ZIMlQNmT7B2Mzbo24/edit?gid=0#gid=0 for a list of countries where we currently cannot have Zapiens permanently working.