Sr Manager, Performance Marketing - Amazon

Senior Marketing Manager – Amazon

SharkNinja is looking for a Senior Marketing Manager to elevate our Amazon presence across driving measurable demand through best-in-class paid media, and building a best-in-class on-site experience through compelling content, strong SEO fundamentals, and a customer-first user experience. This role sits at the intersection of performance marketing and organic discoverability, and success requires deep ownership of both.

You will partner cross-functionally with Brand, Creative, Demand Gen, Sales, and Analytics teams to ensure SharkNinja’s Amazon catalog is not only visible, but converting — through a cohesive strategy that spans paid media, organic search, and the full content experience customers encounter on every listing.

Strategy & Planning

• Lead Amazon marketing planning across both paid demand generation (Sponsored Ads, DSP, social, video) and organic/content channels (SEO, A+ Content, Brand Store), ensuring both workstreams are aligned to campaign objectives and commercial goals.

• Develop integrated go-to-market plans that sequence paid investment with on-site content readiness — ensuring listings are optimized before and during high-investment periods.

• Own the keyword and search strategy across both paid (Sponsored Products/Brands) and organic ranking, bridging the two to maximize total share of voice.

• Partner with agency and platform representatives to stay ahead of Amazon’s evolving algorithm, ranking signals, and content formats (A+, Premium A+, Brand Story, video PDPs).

• Contribute to category-level SEO strategies informed by search trend data, competitive share of voice, and consumer behavior insights.

• Foster a culture of innovation, continuous testing, and cross-functional collaboration.

Demand Generation & Paid Media

• Own strategy and execution of Amazon paid media including Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and streaming/video ad formats.

• Continuously optimize campaign performance through data-driven decisions, bid management, audience segmentation, and dayparting strategies.

• Manage significant paid media budgets with accountability for ROAS, new-to-brand acquisition, and incremental revenue targets.

• Leverage Amazon Marketing Cloud (AMC), Amazon Marketing Stream, and third-party platforms (Skai, Pacvue) to surface insights and improve efficiency.

• React quickly to in-market signals, inventory availability, promotional events, and competitive shifts to maximize impact of every media dollar.

• Explore off-Amazon demand channels (social, programmatic, retail media) to drive traffic and reinforce on-platform performance.

On-Site Content, SEO & User Experience

• Lead the on-site content strategy across the SharkNinja Amazon catalog, including product titles, bullet points, descriptions, A+ Content, Brand Stores, and video assets.

• Develop and maintain a rigorous SEO framework: keyword research, indexing audits, search term optimization, and backend metadata management across a large and complex SKU catalog.

• Partner with Creative and Brand teams to ensure content is both search-optimized and brand-consistent, delivering a compelling customer experience that drives conversion.

• Conduct regular PDP audits to identify content gaps, UX improvement opportunities, and listing quality issues that may be suppressing organic rank or conversion.

• Use A/B testing and Amazon’s Manage Your Experiments tool to continuously improve content performance across titles, imagery, A+, and more.

• Monitor customer reviews, questions, and search query reports to feed insights back into content and keyword strategy.

• Stay current on Amazon content policies, algorithm updates, and new content formats to ensure the catalog reflects best-in-class standards.

Analysis & Measurement

• Define and track KPIs that span both paid and organic performance: ROAS, new-to-brand rate, organic rank, conversion rate, content score, and Share of Voice.

• Collaborate with Commercial Analytics and E-commerce teams to connect media investment and content quality to downstream sales impact.

• Ensure Marketing Mix Model (MMM) inputs reflect the full Amazon investment picture, including organic and content-driven outcomes.

• Surface insights and recommendations to senior leadership in clear, action-oriented reporting.

Desired Skills & Experience

• 5+ years of Amazon marketing experience with demonstrated ownership of both demand generation AND on-site content/SEO — candidates with expertise in only one area will not be considered.

• Hands-on proficiency with Amazon Ads (Sponsored Ads, DSP) and deep familiarity with Amazon’s organic ranking algorithm, search indexing, and content quality standards.

• Proven track record managing large budgets and complex item catalogs within the consumer goods or CPG space.

• Strong SEO acumen: keyword research, search term optimization, PDP auditing, and content performance analysis specific to Amazon (not just Google/web SEO).

• Experience with Amazon content tools: Seller Central / Vendor Central content management, A+ Content, Premium A+, Brand Store, and Manage Your Experiments.

• Proficiency with third-party platforms such as Skai, Pacvue, or similar for campaign management and reporting.

• Familiarity with Amazon Marketing Cloud (AMC), Amazon Marketing Stream, and data clean room technologies.

• Experience with non-Amazon retail media and digital channels (search, programmatic, social) is a plus.

• Strong analytical skills with the ability to synthesize data from multiple sources into strategic recommendations.

• Excellent cross-functional collaboration and communication skills; comfortable presenting to senior leadership.

• 4-year degree in Marketing, Business, or a related field.

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