Sr. Marketing Campaign Analyst, Lifecycle Marketing

Job description

Accountabilities: Execute multi-channel lifecycle campaigns: Build, launch, monitor, and optimize campaigns across email, SMS, push, and direct mail, translating campaign briefs into audience segments, creative configurations, workflows, and launch plans. Develop automated customer journeys: Configure journeys triggered by customer behavior, lifecycle stages, product events, and business rules, while managing timelines, approvals, dependencies, and launch readiness. Manage campaign quality and QA: Thoroughly test templates, links, tracking, personalization, targeting, suppressions, triggers, data logic, rendering, and end-to-end workflows to ensure accurate and compliant communications. Support email development: Create and maintain HTML email templates, dynamic content, personalization logic, and responsive or hybrid email experiences where applicable. Drive testing and optimization: Set up A/B tests, holdouts, and other experiments, analyze campaign performance, and recommend improvements to targeting, timing, messaging, personalization, and channel mix. Troubleshoot and resolve issues: Partner with Marketing Technology, Analytics, Product, and Engineering teams to diagnose platform, data, rendering, workflow, and integration issues. Coordinate cross-functional execution: Work with Marketing, Product, Analytics, Engineering, Design, Content, Legal, and Compliance stakeholders to clarify requirements, manage risks, remove blockers, and deliver campaigns on time. Improve operational processes: Maintain campaign documentation, checklists, naming conventions, templates, and best practices while identifying opportunities to make campaign execution more scalable, consistent, and efficient. Use customer insights to improve programs: Apply behavioral data and campaign results to refine segmentation and execution, turning learnings into repeatable improvements for future lifecycle initiatives. Requirements: 4+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation, preferably within a B2C or fintech environment. Hands-on marketing automation experience, ideally with Iterable or comparable platforms such as Braze, Salesforce Marketing Cloud, Marketo, Responsys, or Cordial. Strong multi-channel campaign expertise, including email, SMS, push, segmentation, personalization, triggering, QA, tracking, and deliverability. Technical email development skills, including practical experience with HTML and CSS for template creation, updates, troubleshooting, and rendering QA. Experience working with customer data, including attributes, event data, segmentation filters, suppression logic, campaign tracking, data flows, JSON, API integrations, and event-based architectures. Knowledge of dynamic content and scripting, such as Handlebars, AMPscript, Liquid, or similar templating languages. Testing and analytics capabilities, with experience supporting A/B tests and using campaign performance data to identify actionable optimization opportunities. Strong organizational and project management skills, with the ability to manage multiple campaigns, timelines, priorities, dependencies, and stakeholders simultaneously. Exceptional attention to detail and quality, particularly when handling customer data, personalization, compliance requirements, and multi-channel communications. Strong written and verbal communication skills, with the ability to collaborate effectively across technical and non-technical teams. Customer-focused and proactive mindset, with the ability to anticipate risks, clarify ambiguous requirements, take ownership, and propose practical solutions. Preferred: Experience in fintech, financial services, or another regulated industry; familiarity with mobile lifecycle marketing, including push and in-app messaging; experience with responsive or hybrid HTML emails; and knowledge of consent, deliverability, and customer communication compliance. Preferred: Bachelor's degree or equivalent practical experience. Benefits: Remote work: Fully remote position. Inclusive workplace: Opportunity to work within a diverse, equitable, and inclusive environment that encourages employees to contribute their perspectives. Career development: Senior individual contributor opportunity with meaningful ownership over lifecycle marketing execution and process improvement. Cross-functional exposure: Collaborate closely with Marketing, Product, Analytics, Engineering, Design, Legal, Compliance, and Marketing Technology teams. Mission-driven environment: Contribute to customer engagement programs designed to help people make progress toward their financial goals. Additional details: The source job description does not specify a salary range or additional benefits for this position. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Marketing Campaign Analyst, Lifecycle Marketing based in United States. This is a senior individual contributor role focused on executing and optimizing high-impact lifecycle marketing programs across multiple customer channels.You will turn marketing strategies into accurate, personalized campaigns spanning email, SMS, push notifications, and direct mail.The role combines hands-on campaign development with technical execution, quality assurance, testing, and performance optimization.You will work closely with Marketing, Product, Analytics, Design, Engineering, Legal, Compliance, and Marketing Technology teams.Your work will directly influence customer engagement, retention, and long-term customer value.You will also help improve campaign operations by identifying execution gaps, strengthening processes, and creating scalable workflows.The ideal candidate is technically fluent, highly detail-oriented, data-driven, and passionate about delivering excellent customer experiences.