Sr Marketing Generalist

Job description

The scope of work encompasses all marketing activities, with a specific focus on driving the "Trail/Hike" category for the Columbia brand. The role plays a pivotal part in enhancing the brand's image as an outdoor specialist and expanding sales. Additionally, the role involves supporting all marketing activities for the Mountain Hardwear (MHW) brand. Specific duties include: ・Advertising production/Public relations/Event management/Web content creation/In-store POP creation/Athlete management This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.