Sr. Marketing Manager (Events & Demand Generation)

DISQO is a leading provider of advertising intelligence, measuring brand and performance outcomes across every media channel to power data-driven marketing decisions. Trusted by 500+ of the world’s largest brands and 150+ agency and media partners, and recognized by Inc., Deloitte, Ad Age, Digiday, Forbes, and Cynopsis, DISQO is redefining the power of measurement in advertising. Joining DISQO Nation means being part of a team that moves fast, thinks boldly, and is passionate about solving meaningful problems. At DISQO, our day-to-day roles are deeply integrated with AI. We actively empower every team member with cutting-edge AI tools to automate repetitive tasks and streamline workflows, allowing you to focus your energy on high-impact, strategic, and creative problem-solving. Innovation isn't just something we talk about, it's how we operate. We challenge assumptions, embrace new ideas, and continuously push ourselves to build better solutions for our customers and each other. Our values guide how we work and win together. We believe in **winning as one team**, fostering a culture of collaboration, trust, and shared accountability. We **pursue outsized impact** by focusing on opportunities that drive meaningful results for our customers and our business. We **champion the customer** by putting their needs at the center of every decision and delivering solutions that create real value. And we are **relentlessly all in**, bringing energy, passion, and commitment to every challenge, every day. If you're energized by high-growth environments, motivated by AI-enabled productivity, and excited by the opportunity to do impactful work alongside talented, driven teammates, you'll feel right at home at DISQO. #### **Role Overview:** We are looking for a highly motivated, organized, AI-fluent and detail-driven Sr. Marketing Manager to fuel our marketing growth engine. In this role, you will sit at the intersection of demand generation, event execution, and content amplification and you will know how to use AI to automate tasks, manage projects and make your workflow efficient. You will build and scale marketing campaigns inside HubSpot, manage the logistics of our field marketing and industry events, collaborate with Marketing and RevOps on demand generation campaigns and support our social media channels to ensure DISQO’s market presence remains vibrant and impactful. The ideal candidate is a self-starter with well-rounded marketing experience and strong experience in both events and social, as well as with demand generation campaign management. Having an analytical, data-first mindset with exceptional execution, project management and AI skills is desired. If you are energized by translating campaign ideas into structured workflows, running flawless events, and working on a strong, growth oriented marketing team where you have the chance to grow and expand both your marketing and AI experience, we want you to join us. ### What you will do: **Field Marketing & Event Support** - **Flawless Event Support:** Work closely with the marketing and sales teams on creating events and customer experiences thatare true to the DISQO brand. Own the events plan and operational logistics for industry trade shows, conferences, webinars, and field marketing events—managing events ideation, booth and experience prep, collateral shipping and setup and sales/attendee management. - **Vendor & Contract Management:** Source and coordinate with outside event partners and work hand-in-hand with the creative team to manage print vendors and promotional merchandise suppliers to stay on budget and on schedule. - **Lead Capture & Follow-Up:** Build pre- and post-event communication workflows to guarantee event-sourced leads are captured and routed instantly to Sales teams. **Demand Generation & HubSpot Operations** - **Build Campaigns End-to-End:** Set up, launch, and optimize email nurturing, lead scoring, and automated workflows within HubSpot to fuel our sales funnel with Marketing Qualified Leads (MQLs). - **Audience Segmentation:** Build and maintain targeted list segmentations to customize messaging for different buyer personas across brands, agencies, and publishers. - **Data Integrity & Reporting:** Partner with Sales/Rev Ops to clean and track inbound leads, monitor conversion rates, and build HubSpot performance dashboards. **Social Content & Brand Support** - **Curate Social Channels:** Draft, schedule, and amplify engaging content across DISQO’s corporate social media accounts (LinkedIn, X, etc.) to grow brand awareness and engagement. - **Cross-Functional Copywriting:** Partner with Communications and Product Marketing to draft promotional event copy, social posts, newsletter content, and campaign landing pages. **AI Workflow Modernization** - **Leverage Generative AI:** Proactively integrate AI tools (e.g., Gemini, ChatGPT, Claude) to accelerate project management, tasks and event organization, to craft and manage social posts, generate event nurture campaign drafts and subject lines, and analyze event lead data. Understanding demand gen campaign automation for inbound and outbound marketing and reporting is desirable. - **Process Automation:** Build automated workflows to remove operational bottlenecks and speed up project management as well as campaign nurture flows and asset production. ### What you bring to the role: - 4–6 years of experience in B2B marketing, specializing in demand generation, field marketing, or integrated marketing campaigns. - **Event Logistics Ninja:** Proven experience executing high-quality virtual webinars and physical field events, with a keen eye for operational details and timelines. - **HubSpot Expert:** Hands-on proficiency with HubSpot (automation, email building, forms, tracking) and CRM tools (). - **Social & Copywriting Skills:** Strong writing skills with experience managing professional social media profiles and producing engaging short-form copy. - **Self-Directed IC Mindset:** Comfort operating autonomously in a fast-paced, high-growth startup environment. - **AI Champion:** Passion and demonstrated experience with evaluating, testing, and adopting AI-driven platforms to streamline daily tasks and maximize productivity. - **Experience** in the AdTech, MarTech, or media measurement industries. - **Education:** Bachelor’s degree in Marketing, Business, Communications, or a related field. ### Nice to haves: - Familiarity with design and collaboration software such as Asana, Canva, Figma, and Slack. - Project Management specialization