Sr. Marketing Manager TMTT

Job description

Develop and execute the annual product marketing plan for the Transcatheter Mitral and Tricuspid Therapies (TMTT) Business Unit, advancing commercial strategy for Edwards’ mitral and tricuspid portfolio and effectively engaging key constituents including field sales teams, clinicians, heart team stakeholders and hospital administrators. How you will make an impact: • Develop and lead execution of comprehensive TMTT marketing plans , including campaigns, strategies, tactics, launch readiness plans, and market development initiatives for transcatheter mitral and tricuspid therapies across repair and replacement platforms . • Build and maintain relationships with structural heart key opinion leaders (KOLs), interventional cardiologists, cardiac surgeons, echocardiographers, and other heart team stakeholders to inform launch plans, therapy adoption, and market development priorities. • Develop TMTT-specific marketing messages based on local/regional strategy, clinical evidence, competitive dynamics, patient pathway insights, and regulatory/legal requirements across the mitral and tricuspid portfolio, while maintaining a OneEdwards mindset and approach. • Develop strategic programs that support commercialization, therapy awareness, referral pathway development, patient identification, and market growth initiatives for TMTT technologies. • Drive development and approval of TMTT marketing collateral , labeling, training materials, and clinician-facing resources through relevant legal, medical, regulatory, and compliance review processes in collaboration with cross-functional stakeholders. • Lead major congress, advisory board, and KOL engagement initiatives that advance TMTT therapy education, clinical evidence dissemination, and peer-to-peer learning. • Develop and adapt Instructions for Use (IFU ), patient education materials, and therapy-specific resources required to support regional approvals, commercialization, and safe adoption of TMTT technologies. • Lead significant process or corporate initiatives that impact and bring value to the organization including planning and development of internal meetings. • Develop TMTT marketing strategies and education sessions that enable commercial excellence (e.g., training on product, messaging, and competition) • Define and build a body of clinical, economic, and real-world evidence that supports the regional value proposition for transcatheter mitral and tricuspid therapies, including outcomes, quality-of-life impact, and health system value. • Develop financial and business strategies : STRAT, AOP & Forecasting • Manage budgets related to product line, campaigns and projects • Analyze clinical, competitive, referral, and market data to assess regional impact of potential TMTT launches, therapy adoption barriers, account readiness, and market growth opportunities. • Collaborate with and help lead cross-business-unit strategies that connect TMTT with broader structural heart priorities , including strategic account development , heart team engagement, referral pathway optimization, and OneEdwards customer solutions. Work closely and build strong relationships with the Global and Regional Marketing teams. • Other incidental duties as assigned What you will need: Bachelor’s Degree or equivalent in a related field and 10 years of related experience in medical device sales, marketing, structural heart, cardiovascular, or healthcare industry; or Master’s Degree or equivalent in a related field and 8 years of related experience in medical device sales, marketing, structural heart, cardiovascular, or healthcare industry. What else we look for: • Proven successful project management skills, entrepreneurial mindset and a high level of drive and hands on work ethic • Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives. • Recognized as an expert in own area with specialized depth within the organization • Expert understanding of marketing concepts and principles as applied to high-growth, clinically complex therapies. • Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research • Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics. • Ability to assess and understand market share, pricing, ASPs, competitive dynamics • Possess strong clinical knowledge of mitral and tricuspid valve disease, transcatheter structural heart therapies, heart team decision-making, patient referral pathways, and the purchasing/adoption process within complex healthcare networks. • Demonstrated ability to translate complex clinical evidence, procedural innovation, and unmet patient needs into compelling market development strategies for mitral and tricuspid therapies. • Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization • Ability to manage competing priorities in a fast-paced environment • Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management • Consult in project setting within specific marketing area • Proven expertise in Microsoft Office Suite • Adhere to all company rules and requirements (e.g., Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families. For Canada, the base pay range for this position is $125 000 - $177 000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).