Sr. Marketing Specialist, Strategy

Job description

Axos Bank Target Range: $70,304.00/Yr. - $85,000.00/Yr. Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education. Eligible for an Annual Discretionary Cash Bonus Target: 10% Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10% These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets. About This Job Axos seeks a highly strategic and driven Senior Marketing Specialist to architect and accelerate full-funnel marketing efforts for our Commercial Banking division. As a Senior Marketing Specialist, you will drive the development and execution of marketing strategies that support our businesses and their goals. Reporting to the VP, Segment Marketing Strategist – Commercial, this is a highly collaborative role that works closely with business stakeholders, marketing partners, and other stakeholders across multiple functions. This role is responsible for both strategic and day-to-day marketing execution in support of Axos Commercial Bank. Responsibilities: Lead the collaboration with relevant stakeholders to develop marketing strategies and ensure marketing efforts align with overall business goals Project management in Workfront, which includes campaign oversight and fulfilling requests in support of business partners. Ensuring ongoing communication with business partners on project progress, updates, and performance. With the support of our marketing services team, oversee the development of marketing materials, manage campaigns and projects, and track performance metrics Develop and manage relationships with external partners and vendors Analyze market trends and client insights to inform marketing strategies Develop and manage lead generation, brand awareness, and nurture programs Measure and report on the effectiveness of marketing campaigns Stay up to date with industry trends and best practices – always striving to keep Axos marketing deliverables best-in-class while helping streamline operations, processes, and reporting Review deliverables, including content, design, and various other work generated by the Marketing shared services group to ensure brand, messaging, and audience, as well as accuracy, consistency, and compliance Research ideas and best practices for lead generation, search engine optimization, and future marketing campaigns and collateral effectiveness Improve marketing quality results by evaluating processes and proposing changes as needed while also improving speed to market Gather and analyze market, marketing, and campaign data and translate it into compelling reports Serve as a business segment champion within Marketing, and the Marketing champion with the business(es) With internal partners and external vendors, coordinate the content, messaging, design, and tracking of marketing efforts in paid media, email, print, direct mail, broadcast, website, social, SEO, and other vital channels Conduct special projects and other business or marketing support as necessary Qualifications: Bachelor’s degree 4+ years’ experience in marketing (client-side or agency), including project management; Commercial Banking and/or Financial Services marketing experience is preferred Strong project management skills, experience with Workfront is helpful but not necessary Excellent communication and interpersonal skills, with the ability to interact with business executives Demonstrated self-starter with the ability to manage multiple projects and complex processes who can also problem solve Highly organized, analytical, and detail-oriented with the ability to prioritize work demands, and frequently changing priorities and deadlines Experience with CRM and marketing automation tools such as Salesforce, Salesforce Marketing Cloud and Interaction Studio Experience developing and deploying account-based marketing strategies Efficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio) Axos Employee Benefits May Include: Medical, Dental, Vision, and Life Insurance Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year) HSA or FSA account and other voluntary benefits 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading About Axos Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers. Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX). Learn more about working at Axos Pre-Employment Background Check and Drug Test: All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization. Equal Employment Opportunity: Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws. Job Functions and Work Environment: While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc. The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. E-Verify and Right to Work Notices Axos participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States. The E-Verify program is an internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. IER Right to Work Poster (English/Spanish) E-Verify Participation Poster (English/Spanish)