About usLove, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. Why join us?At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!Join us as we redefine what it means to build an enduring global consumer group.About the roleThe Marketplace Manager (Indonesia & Singapore) owns the strategic direction, commercial execution, and P&L performance across all regional marketplace platforms (e.g., Shopee, TikTok Shop, Tokopedia, Zalora). This role leads cross-functional alignment and directs a high-performing marketplace team to maximize sales, operational excellence, and EBITDA profitability.You should have / beExcellent project management skills with the ability to manage multiple initiatives, prioritise effectively, and deliver results within deadlines.Strong stakeholder management and negotiation skills with experience working closely with marketplace Relationship Managers and external partners.Strong leadership, coaching, and people development capabilities with experience managing and developing high-performing teams.Excellent communication and presentation skills, with the ability to present business performance and strategic recommendations to senior management.Fluent in Bahasa Indonesia and English, both written and spoken.Main responsibilities1. Marketplace Strategy & Commercial PlanningDevelop and execute marketplace strategies and commercial plans aligned with business objectives across Indonesia and Singapore.Own sales forecasting, target setting, and commercial planning, ensuring alignment across Merchandising, Marketing, Operations, Finance, Product, and Data teams.Identify growth opportunities through market, customer, and competitor insights, and lead strategic initiatives, platform enhancements, and process improvements to drive scalability and business growth.2. Marketplace Performance & OperationsOwn marketplace business performance by monitoring key commercial and operational metrics (e.g. GMV, NSBR, traffic, conversion, AOV, profitability, inventory, fulfillment, and returns) and drive actionable improvements.Optimize key profitability drivers including pricing, markdowns, promotions, marketing spend, logistics, and inventory to support EBITDA performance.Lead weekly business reviews, present performance insights and recommendations, and ensure alignment across pricing, assortment, inventory, and promotional execution.Oversee inventory planning, safety stock, and monthly markdown assortment to maximize product availability and commercial performance.3. Campaign & Commercial ExcellenceOwn the marketplace commercial calendar, leading end-to-end planning, execution, and post-campaign analysis for major platform campaigns, seasonal events, and brand activations.Build strong partnerships with marketplace platforms to secure commercial opportunities, campaign visibility, and marketing support.Monitor market trends, competitor activities, and platform developments to identify opportunities and strengthen marketplace competitiveness.4. Stakeholder & Cross Dept CollaborationAct as the key liaison between marketplace platforms and internal stakeholders, ensuring effective cross-functional execution.Lead Quarterly Business Reviews (QBRs) with platform partners to review business performance, strengthen partnerships, and unlock growth opportunities.Partner closely with Merchandising, Operations, Marketing, Finance, Product, and Data teams to optimize assortment, customer experience, and overall business performance.5. Leadership & Team Management Lead, coach, and develop the Marketplace Executive and Marketplace Assistant by setting clear priorities, performance expectations, and development plans.Foster a collaborative, high-performing team culture while effectively prioritizing resources to deliver business objectives.RequirementsQualifications & ExperienceBachelor's degree in Business, Marketing, E-commerce, Economics, or a related field.Minimum 3–5 years of experience in e-commerce, marketplace management, or digital commerce.Proven experience managing leading marketplace platforms such as Shopee, Lazada, Tokopedia, TikTok Shop, and other relevant regional marketplaces.Strong commercial acumen with demonstrated success in driving sales growth, profitability, and marketplace performance.Experience leading cross-functional initiatives involving Merchandising, Marketing, Operations, Finance, Data Analytics, and Product teams.Strong understanding of marketplace operations, including assortment planning, pricing strategy, promotional campaigns, inventory management, and seller performance metrics.Experience planning and executing major marketplace campaigns (e.g. 9.9, 10.10, 11.11, 12.12, Ramadan, Harbolnas) and seasonal commercial calendars.Proven ability to analyse business performance using key metrics such as GMV, NSV/NSBR, traffic, conversion, AOV, ROAS, EBITDA drivers, and customer experience KPIs.
About us
Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.
For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.
At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.
Why join us?
At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:
- Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
- Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
- Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!
Join us as we redefine what it means to build an enduring global consumer group.
About the role
The Marketplace Manager (Indonesia & Singapore) owns the strategic direction, commercial execution, and P&L performance across all regional marketplace platforms (e.g., Shopee, TikTok Shop, Tokopedia, Zalora). This role leads cross-functional alignment and directs a high-performing marketplace team to maximize sales, operational excellence, and EBITDA profitability.
You should have / be
- Excellent project management skills with the ability to manage multiple initiatives, prioritise effectively, and deliver results within deadlines.
- Strong stakeholder management and negotiation skills with experience working closely with marketplace Relationship Managers and external partners.
- Strong leadership, coaching, and people development capabilities with experience managing and developing high-performing teams.
- Excellent communication and presentation skills, with the ability to present business performance and strategic recommendations to senior management.
- Fluent in Bahasa Indonesia and English, both written and spoken.
Main responsibilities
1. Marketplace Strategy & Commercial Planning
- Develop and execute marketplace strategies and commercial plans aligned with business objectives across Indonesia and Singapore.
- Own sales forecasting, target setting, and commercial planning, ensuring alignment across Merchandising, Marketing, Operations, Finance, Product, and Data teams.
- Identify growth opportunities through market, customer, and competitor insights, and lead strategic initiatives, platform enhancements, and process improvements to drive scalability and business growth.
2. Marketplace Performance & Operations
- Own marketplace business performance by monitoring key commercial and operational metrics (e.g. GMV, NSBR, traffic, conversion, AOV, profitability, inventory, fulfillment, and returns) and drive actionable improvements.
- Optimize key profitability drivers including pricing, markdowns, promotions, marketing spend, logistics, and inventory to support EBITDA performance.
- Lead weekly business reviews, present performance insights and recommendations, and ensure alignment across pricing, assortment, inventory, and promotional execution.
- Oversee inventory planning, safety stock, and monthly markdown assortment to maximize product availability and commercial performance.
3. Campaign & Commercial Excellence
- Own the marketplace commercial calendar, leading end-to-end planning, execution, and post-campaign analysis for major platform campaigns, seasonal events, and brand activations.
- Build strong partnerships with marketplace platforms to secure commercial opportunities, campaign visibility, and marketing support.
- Monitor market trends, competitor activities, and platform developments to identify opportunities and strengthen marketplace competitiveness.
4. Stakeholder & Cross Dept Collaboration
- Act as the key liaison between marketplace platforms and internal stakeholders, ensuring effective cross-functional execution.
- Lead Quarterly Business Reviews (QBRs) with platform partners to review business performance, strengthen partnerships, and unlock growth opportunities.
- Partner closely with Merchandising, Operations, Marketing, Finance, Product, and Data teams to optimize assortment, customer experience, and overall business performance.
5. Leadership & Team Management
- Lead, coach, and develop the Marketplace Executive and Marketplace Assistant by setting clear priorities, performance expectations, and development plans.
- Foster a collaborative, high-performing team culture while effectively prioritizing resources to deliver business objectives.
Requirements
Qualifications & Experience
- Bachelor's degree in Business, Marketing, E-commerce, Economics, or a related field.
- Minimum 3–5 years of experience in e-commerce, marketplace management, or digital commerce.
- Proven experience managing leading marketplace platforms such as Shopee, Lazada, Tokopedia, TikTok Shop, and other relevant regional marketplaces.
- Strong commercial acumen with demonstrated success in driving sales growth, profitability, and marketplace performance.
- Experience leading cross-functional initiatives involving Merchandising, Marketing, Operations, Finance, Data Analytics, and Product teams.
- Strong understanding of marketplace operations, including assortment planning, pricing strategy, promotional campaigns, inventory management, and seller performance metrics.
- Experience planning and executing major marketplace campaigns (e.g. 9.9, 10.10, 11.11, 12.12, Ramadan, Harbolnas) and seasonal commercial calendars.
- Proven ability to analyse business performance using key metrics such as GMV, NSV/NSBR, traffic, conversion, AOV, ROAS, EBITDA drivers, and customer experience KPIs.
There’s no glass ceilings here at Love, Bonito. We’re here to uplift women who are looking to shatter the stereotypical Asian narrative and that includes you. If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you! Love, Bonito is Southeast Asia’s largest direct-to-consumer, omni-channel womenswear brand. Since our founding in 2010, our core purpose is to celebrate and uplift Asian women, with apparels that are Ready-to-live, not just ready-to-wear. Over the past decade, Love, Bonito has grown to over 500 employees strong, with over 80% women representation across the organisation! We are proudly headquartered in Singapore, with an omnichannel presence in international markets including Cambodia, Indonesia, Hong Kong and Malaysia. We are rapidly expanding into the Philippines and the United States and currently ship to over 20 countries.
There’s no glass ceilings here at Love, Bonito. We’re here to uplift women who are looking to shatter the stereotypical Asian narrative and that includes you. If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!
Love, Bonito is Southeast Asia’s largest direct-to-consumer, omni-channel womenswear brand. Since our founding in 2010, our core purpose is to celebrate and uplift Asian women, with apparels that are Ready-to-live, not just ready-to-wear.
Over the past decade, Love, Bonito has grown to over 500 employees strong, with over 80% women representation across the organisation! We are proudly headquartered in Singapore, with an omnichannel presence in international markets including Cambodia, Indonesia, Hong Kong and Malaysia. We are rapidly expanding into the Philippines and the United States and currently ship to over 20 countries.
