Sr. Member Engagement Manager, Lifecycle

The Opportunity 🚀

We're looking for a strategic, detail-oriented, analytically-minded Senior Member Engagement Manager, Lifecycle to join Carrot's Growth & Engagement team. In this role, you'll be responsible for end-to-end project management, QA, and data analysis – driving development, launch, and optimization of member-facing email, SMS, and Push communications that guide a member through a personalized health journey. Candidates should have proven experience in launching member-facing lifecycle programs and one-off growth campaigns from the ground-up, optimizing existing automated experiences, proactively keeping stakeholders updated, and conducting performance analysis and reporting that guides program optimization.

What You’ll Own 💼

In this role, you will:

• Lead new lifecycle experiences for emerging health journeys and programs by partnering with Marketing Operations, Content, Data, and Product from concept through post-launch, and serving as the G&E lifecycle expert on cross-functional initiatives
• Maintain and optimize lifecycle engagement programs end-to-end including strategy, audience segmentation, cross-functional execution, and performance analysis across multiple member health journeys and channels simultaneously
• Drive member engagement and retention through data: own analysis across your programs, develop and test hypotheses, interpret results, and communicate findings in ways that directly guide strategy and program direction
• Partner with our broader G&E team on lifecycle strategy, contributing to Carrot's approach to member conversion and long-term engagement through experimentation, personalization, and AI-assisted workflow development
• Serve as the G&E lifecycle partner for product GTM releases bringing B2C communications and technical expertise to cross-functional work with Product and PMM, and integrating new product features into existing programs for sustained member engagement

What Success Looks Like 📈

In your first 12–18 months, you will have:

• Taken full ownership of multiple lifecycle engagement programs, with measurable improvements in member engagement and retention
• Established yourself as a trusted, proactive cross-functional partner across Growth & Engagement teams, Content, Analytics, Product, and Customer Success
• Incorporated AI tooling into your workflow to improve the efficiency and effectiveness of your day-to-day, and begun integrating into the broader lifecycle program so AI is measurably leading to increased efficiencies or engagement performance
• Built a strong, scalable experimentation cadence – testing hypotheses, experimenting before automating, drawing insights, and analyzing learnings to meaningfully improve member lifecycle impact

About You ✨

You have:

• A Bachelor’s Degree
• 7-10 years of professional experience in lifecycle, engagement, or other marketing roles - preferably in B2C health benefits, wellness, or regulated consumer tech
• Experience owning B2C lifecycle programs end-to-end: including strategy, journey design, technical build, performance analysis, and optimization; Understanding of personalization strategies in CRM programs, such as dynamic content blocks, conditional logic, Liquid, or lifecycle journey mapping
• Data and results-driven: You’re analytical, can develop performance hypotheses, measure results with statistical judgment, and communicate findings to stakeholders in a way that influences strategy
• Excellent cross-functional collaboration skills: you've led projects across Marketing Operations, Content, Data, Product, and Customer Success, and communicate clearly and proactively throughout
• Familiarity with AI tools in a marketing context: whether for content ideation, audience analysis, workflow automation, or personalization - you’ve tried it, might even have proven results or workflows from it, and/or are genuinely curious about how AI can improve lifecycle program effectiveness
• Known by stakeholders and colleagues for out-of-this-world attention to detail, catching details and mitigating risk
• Experience partnering closely with Marketing Operations or technical teams on campaign setup, testing, QA, and email production workflows; familiarity with email marketing tools or CRM platforms (e.g., Blueshift, Salesforce Marketing Cloud, Campaign.io, or similar), and working with complex segmentation or personalization logic

Nice to Have ⭐

While not required, we would be especially excited if you bring:

• Hands-on experience executing email campaigns, journey flows, audience segments, or dynamic content in CRM or email platforms
• Experience supporting product or feature GTM launches, including segmented B2C announcement campaigns and integration of new releases into automated lifecycle programs with measurable results
• Experience managing or coordinating translated marketing content across multiple languages and regions

Why This Role Matters 🧡

The G&E team is responsible for delivering Carrot's benefit offerings into timely, personalized communication programs that help members take action and this role sits at the center of that work.

As Carrot continues to expand into new health journeys and programs, the G&E member engagement & lifecycle team needs to grow with it. This role is built for someone who wants to own meaningful programs end-to-end and build new ones from the ground up - not just maintain a steady state.

Interview Process 🤝

We believe in a thoughtful and transparent interview process designed to create alignment for both candidates and our team.

For this role, candidates can expect:

1. Recruiter Screen — 30 minutes
2. Hiring Manager Interview — 45 minutes
3. Cross-Functional Panel Interviews — 45 minutes
4. Performance Task with Presentation — 45 minutes
5. Hiring Manager Wrap-Up — 15 minutes

Throughout the process, we will share additional context about the team, business priorities, customer landscape, and what success looks like in this role.

Why Candidates Join Carrot 🌍

Carrot offers the opportunity to do meaningful work in service of a deeply human mission.

Highlights include:

• A mission-driven company focused on expanding access to fertility and family-forming care globally.
• A high-growth environment where leaders are empowered to shape strategy and drive impact.
• Competitive compensation, equity, and comprehensive benefits.
• Flexible Time Off and a culture that actively encourages employees to recharge.
• Comprehensive parental leave and family-forming benefits.
• A collaborative, inclusive, and values-driven culture.
• The opportunity to work alongside passionate, thoughtful teammates committed to improving healthcare outcomes worldwide.

Compensation 💰

Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $125,000.00- $140,000.00. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.

Fraud and Security Notice: Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-carrot.com

A Note on AI

At Carrot, we believe AI can help us work smarter, move faster, and create more meaningful experiences for our members, customers, and each other. While not every role requires deep technical AI expertise, we value people who are curious, eager to learn, and excited to thoughtfully incorporate AI into their day-to-day work.

For some roles, AI fluency is a core requirement—and we'll call that out clearly in the qualifications. For everyone else, we're looking for people who embrace new ways of working, use AI responsibly to improve quality and efficiency, and continue to learn as the technology evolves.