Sr. Paid Advertising Strategist

Job description

# Senior Paid Advertising Strategist ## About Reunion Marketing Reunion Marketing is a dynamic, data-first digital marketing agency specializing in the automotive industry. We help clients grow through measurable, performance-driven strategies, innovative campaign execution, and a commitment to continuous improvement. At Reunion, data beats intuition. We believe strong paid media performance requires more than technical campaign management. It requires strategic thinking, proactive communication, confident client leadership, and the ability to turn insights into action. We are seeking a **Senior Paid Advertising Strategist** who can lead high-impact paid search and paid social strategies, influence client outcomes, and help elevate the overall performance standard of our paid advertising team. ## About the Role The Senior Paid Advertising Strategist will own and lead paid advertising strategy for a portfolio of client accounts, with responsibility for campaign performance, strategic recommendations, budget management, client communication, and cross-functional alignment. This role is ideal for a seasoned paid media professional who is equally comfortable analyzing data, building campaign strategy, presenting performance insights, and influencing client direction. You will serve as a trusted performance advisor for your accounts and help guide clients toward decisions that improve measurable results. This is not simply an execution-focused role. The Senior Paid Advertising Strategist is expected to think ahead, identify opportunities, solve complex performance challenges, mentor others, and contribute to the continued evolution of Reunion Marketing’s paid advertising approach. ## What You’ll Do ### Paid Media Strategy & Performance Ownership - Own paid advertising strategy, execution, optimization, and performance outcomes across a portfolio of client accounts. - Develop and manage campaigns across platforms such as Google Ads, Microsoft Ads, Meta, and other relevant paid media channels. - Translate client goals into clear paid media strategies, campaign structures, testing plans, and performance benchmarks. - Monitor budgets, pacing, conversion trends, lead quality, cost efficiency, and overall account health. - Identify risks, performance gaps, and growth opportunities before they become client concerns. - Make proactive recommendations to improve results, increase efficiency, and strengthen client ROI. - Lead campaign testing initiatives, including audience strategy, creative testing, bidding strategies, landing page recommendations, and conversion optimization opportunities. ### Client Communication & Strategic Influence - Serve as a senior subject matter expert on client-facing calls, performance reviews, and strategic planning discussions. - Translate complex campaign data into clear, compelling performance narratives that clients can understand and act on. - Confidently explain strategy, results, recommendations, and tradeoffs to clients and internal stakeholders. - Influence client decision-making by using data, industry insight, and performance trends to support recommendations. - Partner with Client Success team members to ensure paid advertising strategy aligns with client goals, expectations, and broader account strategy. - Support client retention and growth by demonstrating measurable value and strategic leadership. ### Internal Collaboration & Team Leadership - Partner cross-functionally with Client Success, SEO, Analytics, Creative, and Development teams to ensure integrated client strategies. - Provide guidance, coaching, and support to Paid Advertising Strategists and other team members as needed. - Help establish and refine best practices for campaign management, performance reporting, optimization workflows, and client communication. - Contribute to internal training, knowledge sharing, and process improvement initiatives. - Act as an escalation point for complex paid media performance questions or account challenges. - Bring forward ideas that improve team efficiency, client outcomes, and overall department performance. ### Reporting, Analysis & Continuous Improvement - Analyze campaign data to identify trends, insights, risks, and opportunities. - Prepare and present strategic performance updates that clearly connect actions to outcomes. - Use data to evaluate campaign effectiveness and recommend next steps. - Stay current on paid media platform changes, automation tools, AI-driven advertising capabilities, and industry trends. - Continuously test, learn, and refine strategies to improve performance across accounts. ## Who You Are - You are a confident, strategic, and results-driven paid media professional who enjoys solving complex performance challenges. You are energized by fast-moving environments, comfortable influencing decisions, and motivated by measurable client success. - You combine technical platform expertise with strong business judgment and communication skills. You do not wait for direction when performance needs attention. You identify the issue, develop a point of view, and recommend a path forward. - You are persuasive without being pushy, analytical without getting lost in the details, and proactive without losing alignment with the broader team strategy. ## You’ll Excel Here If You Are - A strategic thinker who can connect campaign execution to larger business outcomes. - Confident communicating with clients, internal stakeholders, and leadership. - Comfortable managing complex accounts, competing priorities, and fast-changing expectations. - Highly analytical, with the ability to turn data into clear recommendations. - Proactive in identifying opportunities, solving problems, and improving performance. - Able to balance autonomy with alignment to agency standards and client strategy. - Motivated by results, accountability, and helping clients win. - Curious, adaptable, and willing to challenge assumptions with data. - Comfortable mentoring others and raising the performance standard of the team. ## Qualifications - Bachelor’s degree preferred. - 7+ years of experience in digital marketing, paid search, paid social, or paid media campaign management. - Demonstrated experience managing paid advertising strategy for multiple clients or complex accounts. - Hands-on experience with platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, and related reporting tools. - Strong understanding of paid search, paid social, conversion tracking, budget pacing, attribution, and campaign optimization. - Experience presenting campaign performance, insights, and strategic recommendations to clients or senior stakeholders. - Google Ads and/or Google Analytics certifications preferred. - Experience with Fluency or other advertising automation platforms is a plus. - Automotive industry experience is strongly preferred, but not required. - Prior agency experience preferred. ## Why Join Reunion Marketing? - **Strategic Impact:** Play a senior role in shaping paid advertising strategy and driving measurable client results. - **Client Influence:** Serve as a trusted advisor who helps clients understand performance, make better decisions, and achieve stronger outcomes. - **Growth Opportunity:** Expand your leadership, strategic planning, and client advisory skills in a fast-paced agency environment. - **Collaborative Team:** Work alongside a team that values data, innovation, accountability, and continuous improvement. - **Performance-Driven Culture:** Join an agency that believes strong strategy, clear communication, and measurable outcomes are the foundation of client success.