Sr Product Management Analyst

The Opportunity: We are seeking a key addition to our eCommerce Product Management team to drive conversion optimization across the most critical stages of the customer journey within our global direct-to-consumer (DTC) eCommerce ecosystem. This role focuses on reducing friction at key decision and purchase moments, from Product Detail Pages through Checkout, ensuring customers can confidently evaluate products and complete transactions quickly, reliably, and seamlessly. Operating at a global, cross-brand scale, you will support multiple eCommerce web experiences, balancing consistency, scalability, and brand-specific needs. You will identify high-value opportunities within your focus area and partner cross-functionally to deliver solutions that maximize customer and business outcomes. In a complex, fast-moving environment, you will apply structured problem-solving, creative thinking, and strong judgment to prioritize effectively, navigate trade-offs, and ensure investment in the most impactful work. While initially focused on lower-funnel optimization, this role will flex to support broader eCommerce initiatives as business needs evolve. What Your Impact Will Be: Collaborate with senior leadership to shape and inform the product roadmap for your focus area, ensuring alignment to business priorities, customer needs, and high-impact outcomes. Contribute to CRO strategy and the broader product roadmap, prioritizing initiatives that maximize value and business impact. Own discovery and assessment of high-impact opportunities, leveraging data, customer behavior, and experimentation to define problems and identify the most valuable opportunity within your domain area. Lead initiatives end-to-end, from concept through delivery and ongoing optimization, ensuring solutions deliver measurable business outcomes and long-term value. Align with leadership to take lead on defining product solutions in partnership with business stakeholders, engineering, UX, and delivery teams, applying forward-thinking and creative problem-solving to customer challenges Own PDP template optimization, building a system of scalable and re-usable templates that improve product evaluation and add-to-cart rates. Drive checkout optimization to increase completion rates by simplifying flows, improving usability, and resolving failure points. Partner closely with engineering to ensure high site performance and stability, including page load times, latency, and transaction success rates Lead A/B testing and experimentation within your domain, establishing clear hypotheses, defining success metrics, and balancing speed of learning with experience quality and risk management. Translate business and commercial goals into scalable, customer-centric product solutions across the eCommerce ecosystem with direction and support from Product Management leadership. Manage a diverse set of stakeholders, and drive cross-functional alignment across product, engineering, design, analytics, marketing, and operations, ensuring decisions are informed by diverse inputs and expertise. Facilitate discussions and navigate differing perspectives to drive alignment and ensure decision-making is informed and aligned to consumer and business needs. Ensure all key use cases, (including edge cases) are considered, delivering robust, reliable, and high-quality experiences Support broader eCommerce initiatives as needed (e.g., merchandising, personalization, promotions, post-purchase), contributing to continuous improvement of the end-to-end journey. Key Metrics You’ll Influence PDP Conversion Rate Add-to-Cart Rate Cart & Checkout Completion Rate Checkout Abandonment Rate Payment Success Rate Page Load Time / Latency (PDP & checkout) Error Rate / Failed Transactions Revenue per Visitor (RPV) What We’re Looking For: Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves. Required 4+ years of product management experience in eCommerce or DTC Proven track record improving conversion in PDP and/or checkout experiences Strong analytical skills with experience in funnel analysis and experimentation Experience operating in ambiguous environments and driving clarity and outcomes Ability to prioritize effectively and make thoughtful trade-offs Strong stakeholder management and influencing skills Ability to quickly ramp into new domains and apply structured, data-driven problem solving Preferred Experience working across multiple areas of the eCommerce funnel (e.g., merchandising, checkout, post-purchase) Technical fluency to partner effectively with engineering teams Experience with Shopify or similar eCommerce platforms Familiarity with experimentation and analytics tools (e.g., Optimizely, GA4, Quantum Metric) Key Competencies Ownership mindset with accountability for business outcomes Results-oriented with a focus on delivering measurable impact Commitment to excellence and delivering high-quality products and experiences *The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! How We Work: We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors: We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter. Who We Are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. Visit us at and . Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. Videos to watch: The Culture at Mattel Corporate Philanthropy CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.