Sr Product Manager (Device & Equipment)

Job description

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Roles and responsibilities: Responsible for developing and managing the marketing program for the successful introduction and commercialization of the Front Line Care & Care and Connectivity Solutions product line in Taiwan. This includes developing and implementing strategic and tactical plans for the assigned product line. Primary focus is on the day-to-day management of the assigned product, including programs, promotional materials, tracking and managing competitive activity etc. (75%). To develop marketing strategy and execution plans to promote assigned product/branding and support premium pricing strategy To work closely with sales team and other cross function members to ensure the execution of marketing plans, while it’s in compliance with company policy and external regulations To coordinate with other departments to ensure the timely support obtaining and efficient marketing operation To facilitate new product availability analysis, pre-launch and after launch operation To track market profile: customer information, market news/information, health care policy, competitors, etc To build professional relationships and partnerships with key customers, healthcare professionals, associations and government healthcare officials through marketing programs. (15%) To facilitate effective marketing communication between local market and regional GBU. (10%) Qualification Minimum 5 years marketing/sales working experience in medical devices / healthcare industry with 3+ years hands-on experience in marketing. Proven track record for consistency in performance within sales or marketing function Strategic thinking, innovative and strong analytical skills to drive marketing plans Leadership skills to drive marketing plan executional excellence Solid skills in KOL management and customer advocacy development Able to work with cross functional team to drive results Good interpersonal & presentation skills Fluent in both English and Mandarin Bachelor's degree in Healthcare or equivalent, Master degree preferred Equal Employment Opportunity Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Recruitment Fraud Notice Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice .