Sr Product Manager Digital

Who We Are At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers. We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun. Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose! Education : Bachelor’s degree in business management, computer science, information systems or another closely related field or equivalent years of related work experience required. Work Experiences: 4-8+ years Digital Product Management experience, preferably in Omnichannel, eCommerce, or Digital 4-8+ years of Product Development experience for a consumer facing website or digital product, preferably Omnichannel or eCommerce, with a proven track record of successfully launching new product features Skills: Must be entrepreneurial. Has the ability to identify important KPIs without instruction and champion new ideas leveraging insights and metrics; has the confidence and knowledge to successfully own the product and deliver results. Passion for user-centric design; commitment to research, competitive analysis, user/stakeholder reviews, analytics, and unbiased recommendations in a highly collaborative environment; must be able to align cross functional teams around best practices without assistance. Lead effectively; guide and facilitate team to push things forward, inspire others to think bigger, and understand group dynamics to get desired results without negatively impacting relationships. Assist in developing other Product Managers and team members on how to deliver effective results within their team oversight. Excellent communication skills: effective at presenting, pitching, and influencing outcomes that move the business forward. Ability to develop effective relationships and partnerships with internal/external business partners at all levels of the organization. Strong project management skills with ability to multi-task and prioritize objectives. Deep technical understanding with the ability to communicate effectively with engineers and understand technical tradeoffs. Ability to prioritize technical features into the overall roadmap without any assistance; ability to effectively communicate prioritization logic to all stakeholders. Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment. Ability to resolve Production issues while prioritizing resolution (immediate Production updates, short-term fixes, and long-term fixes) without assistance and communicate to Stakeholders. Know how to execute; ability to stay focused and motivate others to execute as efficiently as possible; ability to decide when holding a date will lead to a quality failure of the initiative and communicate to stakeholders. Have a background in many fields and can relate cross functionally between design, engineering, and marketing. Experience in JIRA or similar tools preferred but not required. Experience with Agile methodology and principles. Responsibilities: Deliver sales and profitability for and Academy Sports + Outdoors Overall Business Create and manage a product roadmap, deep understanding of customers’ needs, the product, and the competitive landscape. Champion relationships with key leaders and stakeholders to promote collaboration and enterprise-wide alignment. Define and benchmark KPIs for business case development and prioritization. Collaborate with other product managers to enhance interdependent platform components. Develop and manage roadmap, balancing quick wins and platform investments for maximum impact in the least amount of time. Continuously monitor and report on KPIs for opportunities to innovate and improve. Partner with other PDMs and cross functional teams to maximize revenue and customer experience opportunities. With an in-depth understanding of what makes a user experience good or bad, partner with UX Team to ideate and deliver a better site experience for our customers, submit ideas, and regularly participate in A/B test conversations. Ensure successful tests are translated into new site features and launched for our customers. Act as new business opportunity evangelist for enhancing the multi-device user experience. Lead by being at the forefront of identifying impacts and capabilities offered with new mobile operating system/platform releases. Evaluate new solution offerings, vendor evaluation matrix, and selection. Write user stories, maintain a prioritized backlog to support the roadmaps and business objectives. Ensure continuous delivery of value-add features for our customers, working with delivery partners to define the when. Partner with User Acceptance Testers to ensure the delivered product meets the business objectives and launch criteria. Perform pre/post launch analysis to measure and report on product performance metrics. Be proactive and utilize critical thinking to make the right decisions for our customers and business. Be a team player and support your team members. Develop a thorough understanding of Academy’s policies, procedures, and safety rules. Duties may change; team member may be required to perform other duties as assigned. Physical Requirements & Attendance: Acceptable level of hearing and vision to perform job duties. Adhere to company work hours, policies, procedures, and rules governing professional staff behavior. Regular in office attendance is required. Equal Employment Opportunity Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law. ​