Sr Product Manager - Growth Marketing Enablement

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr Product Manager – Growth Marketing Enablement based in Canada.** Join a globally distributed product organization focused on creating seamless financial experiences across mobile and web platforms. As a Senior Product Manager, you will bridge marketing and product development, shaping the experiences that help millions of users discover, adopt, and return to digital financial products. You will build the growth marketing enablement function from the ground up, defining its roadmap, processes, and operating standards. From acquisition funnels and personalized campaigns to referrals, incentives, and lifecycle engagement, you will turn growth opportunities into scalable product solutions. Working closely with marketing, design, engineering, and data teams, you will use experimentation and user insights to improve conversion and retention. This remote opportunity offers significant ownership in a competitive consumer fintech environment where product quality and measurable impact drive success. ### Accountabilities - Own the growth marketing product roadmap: Define and manage the end-to-end roadmap for marketing enablement, establishing priorities, intake processes, and delivery standards that connect campaign ideas with product execution. - Optimize acquisition funnels: Identify opportunities to improve conversion throughout the user journey, applying user psychology, UX principles, and experimentation to reduce friction and increase acquisition efficiency. - Build tailored campaign experiences: Design and launch personalized web and in-app journeys for users arriving through push notifications, email, paid advertising, social media, affiliate partnerships, and other acquisition channels. - Develop lifecycle engagement strategies: Improve push notifications and email experiences to make communications more relevant, timely, and effective at driving user activation, engagement, and repeat activity. - Manage incentives and referral programs: Own product mechanisms that encourage new and existing users to engage, including promotional offers, friend referrals, recurring deposits, and earn-focused campaigns. - Expand acquisition channels: Develop the product capabilities and tracking foundations needed to support paid social, search, affiliate, and offline marketing campaigns, ensuring performance can be measured effectively. - Accelerate mobile growth: Explore and develop mobile acquisition opportunities through in-product social features, creator partnerships, community initiatives, and referral mechanics. - Improve landing pages and search performance: Enhance the discovery and conversion experience while building scalable product foundations that make marketing investments more measurable and effective. - Lead cross-functional collaboration: Act as the central product owner for growth enablement, aligning marketing, design, engineering, and data teams around shared objectives and execution priorities. - Define and measure growth outcomes: Establish acquisition, activation, conversion, and reactivation metrics, run structured experiments, communicate results transparently, and use insights to inform future product decisions. ## Requirements - Product management expertise: Demonstrated experience owning product roadmaps and delivering initiatives from strategy and discovery through implementation, launch, and continuous improvement. - Growth and marketing enablement: Strong understanding of acquisition funnels, conversion optimization, lifecycle marketing, retention strategies, and the product capabilities required to support marketing campaigns. - Experimentation and analytics: Ability to identify funnel bottlenecks, formulate hypotheses, design experiments, interpret results, and make evidence-based decisions using