Sr. Product Manager - Media Planner (all genders)

Job description

**About F11** F11 is a high-touch Enterprise Managed-Service Platform that automates the full campaign lifecycle for brick-and-mortar retailers and CPG brands. Unlike traditional self-serve SaaS, we function as a sophisticated delivery engine that powers complex, locally-targeted campaigns at scale. We are redefining how physical retail connects with digital audiences, driving tangible store revenue uplift through proprietary automation. **The Role** We are seeking a **Senior Product Manager** to own an **essential module within our Delivery Engine**. This module is the foundational core of our platform, the proprietary delivery engine that translates store-level inputs (budgets, locations, audience data) into optimised, hyper-local media plans across our publisher and platform network. In this role, you will be the **bridge between complex data science and operational media excellence**. You are not building for external end-users; you are building for our internal team of expert Media Planners. Your success is measured and reflected by the intelligence, efficiency, and revenue-driving capability of the automation you build. **What You Will Do** - **Own the Engine:** Drive the strategy, roadmap, and execution for our Media Planning Module. - **Solve for Complexity:** Translate the nuances of retail-local advertising into scalable software logic. - **Collaborate with Data Science:** Define precision metrics, evaluate allocation logic, and spec model improvements. You will work side-by-side with engineers and data scientists to refine our proprietary algorithms. - **Drive Operational Excellence:** Obsess over how our Media Experts use the tool to eliminate friction and maximise the quality of automated media planning. - **Bridge Business & Tech:** Maintain a high-level view of how planning inputs translate into business outcomes while ensuring the technical feasibility and integrity of the underlying models. **Who You Are** - 5+ years of product management experience, with at least 3 of those years specifically in **SaaS AdTech or MarTech**, focusing on **planning or media tooling**. - You possess a **profound** **understanding of media planning** (reach/frequency, geographic budget allocation, demographic targeting, and media mix). - You have worked at or deeply with **planning software or equivalent**. You know exactly where current industry tools succeed and where they fall short. - You are comfortable working with **complex, algorithmic products**. You can hold a technical conversation about model inputs/outputs without needing to code them yourself. - You are motivated by building **high-performance internal tooling**. You thrive in environments where the "customer" is your internal team, and the "product" is operational speed and intelligence. - Fluency in English is required; German language proficiency is a significant plus **What Makes You Exceptional** - **The "Dual Perspective":** You have seen planning from both sides: as a software vendor and as an agency/brand-side strategist. - **ML Fluency:** You have experience with ML-assisted features like budget recommendation engines, reach forecasting models, or audience allocation algorithms. - **System Thinker:** You can simultaneously discuss the nuances of Store Revenue Uplift (business logic) and the I/O requirements of an allocation model (engineering logic). **Why F11?** - **Impact:** You will own the foundational logic of a platform that is actively changing how physical retail operates. - **High-Touch/High-Utility:** We prioritize functional depth and automation quality over superficial UI/UX polish. - **Fast-Paced:** We operate with agility, avoiding the long, consensus-driven roadmaps found in large, traditional enterprises.