Sr. Product Manager, Paid Search

Job description

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. Marketing today is a product discipline. The teams driving growth are built on data, systems, experimentation, and technical execution. We're looking for a **Sr. Product Manager, Paid Search** to own both the technical foundation and business strategy behind our search marketing programs — starting with Google and Bing paid search, and expanding AI-enabled capabilities across our growth engine. We are looking for a growth-minded Product Manager to sit at the intersection of engineering, data, AI, and search marketing strategy. This isn't a marketing support role; you are the architect of a technical growth engine, building the systems and workflows that drive scaled, efficient acquisition through search. You will own the strategy, automation roadmap, and optimization cycles for the SEM platforms and products you build. Leading a multidisciplinary squad of agency partners, data scientists, and business stakeholders, you will tackle one of our most critical challenges: innovating new, AI-enabled ways to find and convert potential homebuyers through search. You'll have the autonomy to experiment, the data to move fast, and the resources to drive massive, measurable impact on our business trajectory. **What You'll Do** - Own the end-to-end development and performance of SEM platforms and workflows (Google Ads, Microsoft/Bing Ads, and related tooling), from strategy and system design through execution, measurement, and optimization for Seller Line of Business - Identify, design, and launch new SEM products that leverage automation and AI to expand growth capacity such as systems that accelerate keyword and bid management, ad copy generation, landing page, campaign structuring, and experimentation. - Build and evolve core platforms for search media automation, bidding, budget management, feed/inventory management, and performance optimization. - Partner with Marketing, Analytics, Data Science, and Engineering to design and deliver high-impact growth capabilities across SEM and adjacent paid search surfaces - Translate business and marketing objectives into measurable product outcomes through experimentation, automation, and improved data quality across the SEM stack. - Lead product discovery and agile delivery, shipping incremental value while building durable, extensible SEM infrastructure. - Develop AI-enabled and LLM-first workflows that improve decision-making, efficiency, and learning velocity across search media programs (e.g., automated QA, anomaly detection, bid strategy recommendations). - Communicate priorities, progress, and trade-offs clearly to senior stakeholders and cross-functional partners. - Collaborate with external platform partners (e.g., Google, Microsoft) to ensure strong integrations and adoption of SEM best practices. - Ensure operational excellence of SEM systems, proactively identifying and resolving issues that impact performance, spend efficiency, or reliability. **How We Work** We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together. **Who You Are** - A product-minded growth leader who treats SEM platforms and workflows as scalable software products. - Comfortable operating at the intersection of search marketing strategy, data, and technology. - Equally strong in strategic planning and hands-on execution, from defining roadmaps to working through detailed bid/budget/feed logic and edge cases. - Highly analytical, with a deep interest in experimentation, attribution, and incremental measurement of search spend. - Skilled at translating complex, manual SEM processes into automated, repeatable systems. - A strong collaborator who can influence across teams and align stakeholders around shared growth outcomes. - Naturally curious, outcome-oriented, and comfortable navigating ambiguity in fast-moving environments. **What You Bring** - Bachelor's degree in Engineering, Mathematics, Computer Science, Economics, or a related quantitative field. - 8+ years of experience in SEM, analytics, data enablement, or marketing technology, with a focus on building systems that support search marketing teams. - Hands-on experience managing large-scale Google Ads and/or Microsoft Ads accounts, including automated bidding strategies, campaign structuring, and budget pacing. - Demonstrated experience applying AI/LLMs to operational workflows — such as bid optimization, ad copy generation, keyword clustering, or automated QA. - Proven experience working in or leading Agile development processes and planning workflows. - Proficiency with SQL and a strong understanding of data architecture, pipelines, and measurement. **Bonus Points** - Experience Google Ads Scripts/API, or Microsoft Advertising API for programmatic campaign management. - Experience administering Amplitude or similar product analytics platforms. - Experience building AI-powered automation workflows using tools like n8n, Zapier AI, or similar platforms to streamline SEM operations. - Familiarity with Google Search Console, Google Tag Manager, server-side tagging, or similar tracking implementations. - Familiarity with Hightouch, Fivetran, or similar data integration and reverse ETL tools. - Experience with feed-based SEM campaigns (Shopping, PMax) requiring technical feed management at scale. - Exposure to broader performance marketing strategies and brand KPIs. - Background in platform governance — defining standards, documentation, and enablement for shared SEM tools. **How We Reward You** Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to: - Inclusive and competitive medical, Rx, dental, and vision coverage - Family forming benefits - 13 Paid Holidays - Flexible Time Off - 8 hours of paid Volunteer Time Off - Immediate eligibility into Company 401(k) plan with 3.5% company match - Tuition Reimbursement program for degreed and non-degreed programs - 1:1 personalized Financial Planning Sessions - Student Debt Retirement Savings Match program - Free snacks and refreshments in each office location Do the best work of your life at Realtor.com® Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow. Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.