Sr. Product Manager - Triggers and Personalized Offers

Job description

Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! Job Description: This job is responsible for developing and managing the end-to-end product life cycle for highly complex products. Key responsibilities include conducting market research and competitor analyses, determining product pricing, developing short and long-term strategies, and identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience. Job expectations include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies. More specifically, this role is responsible for defining and driving the strategy, optimization, and evolution of the client and prospect trigger portfolio and identifying opportunities to drive more personalized offers and communication. Key responsibilities include identifying the highest-value opportunities to accelerate acquisition, engagement, deepening, retention, and servicing outcomes; developing a forward-looking trigger roadmap; and ensuring trigger capabilities align to enterprise strategic objectives. The role serves as a subject matter expert on trigger performance, processes, and opportunities, partnering closely with Product, Marketing, and Analytics Modeling & Insights (AMI) teams to deliver data-driven recommendations, simplify and enhance trigger coverage, and drive measurable business growth and operational excellence. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy Responsibilities: Identifies and creates comprehensive plans for product development and deployment, including supporting the creation of sales training programs and marketing materials to educate clients and internal teams on product capabilities Oversees a set of products and maintains financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape Identifies opportunities to streamline or enhance product offerings to fit client's existing and future needs and support continued growth and operational excellence Manages risk through implementing and monitoring effective controls in partnership with key support partners Partners with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates Develops and influences product strategy, driving products to provide comprehensive solutions across the bank Defines and executes the trigger program strategy, prioritizing high-value growth opportunities across acquisition, engagement, deepening, retention, and servicing while continuously optimizing portfolio coverage through expansion, simplification, and retirement decisions. Serves as subject matter expert on client and prospect triggers – what we have today, usage, processes, implementation, measurement, opportunities; Solves complex problems and delivers on business initiatives and processes by applying subject matter expertise and technical knowledge Maintains strategic relationships between Product, Analytics Modeling & Insights (AMI) and Marketing teams to optimize client and prospect triggers, drive alignment and deliver on business outcomes Leverages data and analytics to identify opportunities for more personalized client offers and communications, improving engagement and business performance. Partners with Product partners and leaders to identify and advance opportunities that support enterprise strategic priorities, growth objectives, and Investor Day commitments. Drives growth and operational excellence by enhancing the client experience, maximizing business value, and ensuring effective risk management. Required Qualifications: Demonstrated strategic planning/product management skills Strong analytical skills with breadth of view Negotiation skills 7+ years of relevant experience Demonstrated ability to build effective partnerships and lead cross-functional teams to drive business objectives and strategic priorities Excellent verbal and written communication; ability to succinctly convey information within a compelling narrative Prior experience working across products; cross-functional team management Proven success leading large-scale strategic initiatives involving diverse stakeholder groups Demonstrated ability to effectively manage multiple efforts with varying deadlines Intellectually curious, highly motivated self-starter who is quick to learn & patient through iteration Strong drive to deliver results; problem-solving mindset to persist despite obstacles Proficiency in Microsoft Office products, specifically PowerPoint, Excel and Teams Excellent analytical and problem-solving skills; ability to synthesize complex data, insights, and business needs into actionable strategies and recommendations Desired Qualifications: Knowledge of marketing organization, campaign management, and client communication processes Experience with product incentive offers – structure, processes, strategy Experience developing customer engagement, lifecycle marketing, or personalization strategies Experience leading large-scale cross-functional initiatives from concept through execution Skills: Collaboration Executive Presence Oral Communications Presentation Skills Problem Solving Attention to Detail Continuous Improvement Influence Product Management Strategic Thinking Business Analytics Innovative Thinking Market Analysis Process Management Reporting Shift: 1st shift (United States of America) Hours Per Week: 40 Pay Transparency details US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544) Pay and benefits information Pay range $116,600.00 - $174,300.00 annualized salary, offers to be determined based on experience, education and skill set. Discretionary incentive eligible This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company. Benefits This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.