Sr. Product Marketing Manager, Managed Detection & Response

Job description

LevelBlue reduces risk and builds lasting resilience so organizations can innovate and advance their mission with confidence. As the world’s most analyst-recognized and largest pure-play managed security services provider, LevelBlue elevates client outcomes that matter: stronger defense, faster response, and sustained business continuity. LevelBlue combines AI-powered security operations, advanced threat intelligence, and elite human expertise to provide the most comprehensive portfolio of strategic advisory, managed security, offensive security, and incident response services. This role sits at the center of LevelBlue's MDR and Managed Extended Detection and Response (MXDR) business, including our co-managed SOC offering and the Indigo™ Security Platform. You'll be the market-facing expert on how LevelBlue's threat detection and response capabilities stack up against a fast-moving MDR market. The Role As Senior Product Marketing Manager for MDR, you'll own positioning, messaging, and go-to-market execution for our core managed detection and response business, translating a technical, fast-evolving product (SOC operations, threat intelligence, MXDR) into a story that resonates with CISOs, SOC leaders, and IT security buyers. You'll work cross-functionally with product management, demand generation, sales, and executive stakeholders, and you'll represent MDR externally with press, analysts, and customers. What You'll Do Messaging, Positioning & Competitive Intelligence • Positioning: develop and continuously refine core value propositions and messaging for MDR/MXDR across buyer personas (CISO, SOC manager, IT/security director). • Competitive intelligence: maintain battlecards and win/loss analysis tracking MDR competitors; brief sales on how to win competitive deals. • Sales enablement: build and deliver pitch decks, collateral assets, FAQs, and training that arm sales and sales engineering with a clear, differentiated narrative. Campaigns & Demand Generation • Campaign strategy: partner with demand gen and campaigns teams to plan and launch integrated MDR campaigns across web, email, paid, events, and partner channels. • Launch management: lead go-to-market plans for new MDR/MXDR capabilities and packaging, coordinating cross-functional launch timelines. Events & Field Marketing • Event support: partner with field and events marketing to shape MDR messaging, speaker content, and booth/demo narratives for industry conferences (e.g., Black Hat, RSA), regional field events, and executive roundtables. • Sales kickoffs & activations: develop MDR content and talk tracks for sales kickoffs, partner events, and customer/prospect field activations. Thought Leadership & Content • Thought leadership: author bylines, POVs, and executive talking points on MDR trends (agentic AI in the SOC, threat detection at scale, MTTR benchmarks) for press, speaking opportunities, and LevelBlue's own channels. • Video & script writing: write scripts for product explainer videos, customer testimonials, webinars, and executive interviews. Customer Marketing & Analyst Relations • Customer marketing: develop case studies, reference programs, and testimonials that showcase MDR outcomes (time-to-detect, MTTR, SOC augmentation). • Analyst relations: brief and manage relationships with Gartner, Forrester, IDC, and other analysts to support inclusion and positioning in MDR/MXDR market reports. What We're Looking For • 5+ years of product marketing experience, with hands-on experience marketing MDR, XDR, SOC, threat detection, or closely related managed security services. • Demonstrated ability to translate complex technical capabilities into clear, differentiated messaging for security buyers. • Track record of building and executing integrated marketing campaigns in partnership with demand gen and sales teams. • Experience developing competitive battlecards and running win/loss programs. • Excellent writing skills, with a portfolio of thought leadership content (bylines, blogs, whitepapers). • Comfortable writing scripts for video and other multimedia formats. • Experience briefing industry analysts (Gartner, Forrester, IDC, or similar). • Experience supporting field marketing and event activations (trade shows, sales kickoffs, executive roundtables) with messaging, content, and speaker support. • Strong cross-functional collaborator who can work effectively with product management, sales, and executives. • AI fluency: daily, hands-on use of generative AI tools (e.g., Claude, ChatGPT) to speed up research, drafting, competitive analysis, and content production, treating AI as a way to extend your own bandwidth rather than a novelty. • Good judgment about where AI accelerates the work and where it doesn't, pairing AI-assisted drafts with the human review, brand voice, and accuracy checks a security company's content requires. • Bachelor's degree or equivalent practical experience. Nice to Have • Direct experience marketing an MDR, MXDR, or SOC-as-a-service offering at an MSSP, MDR pure-play, or platform security vendor. • Familiarity with SIEM, EDR/XDR, or threat intelligence platforms. • Experience supporting M&A integration marketing (e.g., product/portfolio consolidation messaging). • Security industry certifications (e.g., Security+, CISSP) are not required but are a plus. Why Join LevelBlue? At LevelBlue, you’re not just an employee—you’re part of a team making a real difference in the world of cybersecurity. We foster a culture of innovation and creativity where your contributions are valued, and you’ll have the support and resources to grow and thrive. Benefits and Perks: • Comprehensive medical, dental, and vision insurance. • 401(k) with employer matching. • Generous paid time off and holidays. • Flexible spending accounts and health savings accounts. • Employee assistance programs. • Training and development opportunities. • Adoption assistance program. This role is open to candidates legally authorized to work in the United States. At LevelBlue, we support flexible work and bring people together in person for key moments based on role, team, and business needs. LevelBlue is committed to a culture of respect, inclusion, and equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other status protected under applicable law. To all agencies: Please do not contact LevelBlue employees outside of the Talent Acquisition team. LevelBlue’s policy is to only accept resumes from agencies through its approved agency process and with a valid agreement in place. Any resume submitted outside this process will be considered the property of LevelBlue, and no fee will be paid if a candidate is hired from such a submission. #LI-SD1