SR. SEO Specialist

Job description

You are passionate about how people discover brands in a fast‑changing search landscape, and you want your work to make a visible impact. As **Senior SEO Specialist** on hybrid (3X2) model located in Buenos Aires, you will play a key role within the LATAM Marketing team, shaping how our brand is found across traditional search and emerging discovery platforms. ## **The Wow** This is a high‑impact role where you truly own organic visibility for Argentina. You will work at the **intersection of SEO, AI‑driven discovery, and brand strategy**, influencing how users discover us today and in the future. ## **A taster of what you will be involved with:** - Translate business objectives and market opportunities into prioritized **SEO roadmaps** that balance growth, scalability, and risk - Monitor i**ndustry trends** and conduct ongoing search and competitor research to inform and adapt market‑level *SEO strategies* - Execute optimization initiatives and audits across **onsite, offsite, and technical SEO**, prioritizing actions by performance, efficiency, and impact - Actively monitor performance and deliver clear insights through reporting on **Organic Search and Discoverability** KPIs to the LATAM SEO Manager and local marketing teams - Collaborate with local stakeholders to embed Organic Search and Discoverability best practices, including entities, topical authority, and E‑E‑A‑T principles - Manage deliverables from external agencies and freelancers, ensuring strong ROI, quality, and performance - Proactively identify and mitigate SEO risks to protect brand reputation and domain performance - Contribute to shared best practices, documentation, and learnings to raise SEO and discoverability maturity across the wider organisation ## **What we are looking for** - - Strong hands‑on experience owning and executing **SEO strategies in a dynamic environment** - Solid understanding of onsite, offsite, and technical SEO, including audits and optimization at scale - Experience translating business goals into prioritized, actionable **SEO roadmaps** - Confidence analysing performance data and communicating insights to both technical and non‑technical stakeholders - Experience working with SEO tools such as **Ahrefs, SEMrush, Conductor, GA4, and AI** or automation tools - Professional working proficiency in English and native‑level Spanish (Argentina) - Hybrid model 3x2 in Nuñez **Nice‑to‑have:** - Experience working with AI‑driven search, discovery platforms, or emerging search experiences - Familiarity with entity‑based SEO, topical authority, and E‑E‑A‑T frameworks - Experience collaborating in regional or global matrix organisations # **What we offer** Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in. ## Challenge accepted? ***By submitting your application, you understand that your personal data will be processed as set out in our [Privacy Policy](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353233614389&sdata=AU%2Fhd6%2BEo1YFOdJ4nv%2FfKCYpmRNmvuzPrTyiZlbgys4%3D&reserved=0)***