Sr. Staff Product Marketing Specialist - Automotive MCU

Job description

Company Description Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you. Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world Job Description We are looking for a highly skilled and motivated Automotive MCU Regional Marketing Staff Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China. Key responsibilities: Develop and implement marketing strategies for automotive MCU products in China, aligning with business objectives Define product positioning and compelling messaging for target segments and customers Drive Automotive MCU DIN and business growth targets achievement in China region Build strong relationships with key customers and partners Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets Conduct competitor research, customer insights and market analysis to identify growth opportunities and market trends Localized automotive MCU ecosystem development Represent the company at industry events and conferences Qualifications Ideal Candidate Profile In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain Comprehensive understanding of China automotive markets (xEV, E/E architecture, ADAS, and Vehicle Control), including market trends, customer needs, and regulatory requirements Strong connections with Chinese key OEMs and Tiers Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth Strong collaboration skills to work closely with sales, FAE and product line to translate technical capabilities into compelling marketing messages Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions Familiar with ecosystem development/building, with experience in ecosystem partner cooperation and management Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders A results-oriented mindset with a focus on achieving measurable marketing goals and objectives Requirements Bachelor’s degree or above in engineering or related fields and 7+ years of related professional experience. Additional Information Renesas is an embedded semiconductor solution provider driven by its Purpose ‘ To Make Our Lives Easier .’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power. With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘ To Make Our Lives Easier .’ At Renesas, you can: Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things. Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day. Are you ready to own your success and make your mark? Join Renesas. Let’s Shape the Future together. Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement . We have adopted a hybrid model that gives employees the ability to work remotely two days a week while ensuring that we come together as a team in the office the rest of the time. The designated in-office days are Tuesday through Thursday for innovation, collaboration and continuous learning.