Sr Technical Marketing Manager - Alliances & Competitive Strategy

We are hiring a Sr Technical Marketing Manager - Alliances & Competitive Strategy to own two of the highest-leverage narratives at Obsidian: why we are better together with our strategic partners, and why our architecture solves problems no one else can.

This role sits at the intersection of alliances marketing and technical product marketing, and it owns competitive intelligence for the company. You will define how Obsidian shows up alongside our strategic technology alliances, building the joint value propositions, launch narratives, and enablement that turn partnerships into pipeline and supporting the GTM models that bring those alliances to market. At the same time, you will go deep with Product and Engineering to understand how the platform works, from our knowledge graph to our data depth and detection architecture, and elevate that "how" into a durable "why": why Obsidian is uniquely positioned to secure third-party applications and AI agents where alternative architectures structurally fall short.

You will be the positioning authority the field, our partners, and our executives turn to for evidence-based answers on how we win, both in architecture and in direct competition.

This is a senior individual contributor role for someone who can think strategically, move quickly, and help shape how we scale both partner marketing and competitive positioning at Obsidian.

What you’ll accomplish

Own the Alliance Narrative

• Develop joint positioning, messaging, and better-together value propositions for strategic technology alliances
• Build messaging that helps customers understand when and why to adopt Obsidian alongside partner platforms, and helps alliance partners position Obsidian with clarity and conviction
• Lead product marketing for joint launches, co-marketing campaigns, and major alliance field moments, coordinating across alliances, product, and marketing teams
• Support the GTM models behind each alliance, including marketplace, co-sell, and integration motions, with the positioning, content, and enablement they need to perform
• Create enablement that alliance sellers actually use: solution briefs, pitch decks, objection-handling guides, and co-branded campaign materials
• Drive co-marketing programs with strategic alliances that deliver measurable pipeline contribution and deal acceleration

Own Competitive Intelligence & Technical Positioning

• Own the competitive intelligence function: monitor competitor products, architectures, disclosures, and market signals, and distill them into succinct, actionable guidance for sales, product, and leadership
• Build and maintain the compete program, including battlecards, compete decks, objection handling, and win/loss insights, that gives the field and partners clear evidence for why Obsidian wins
• Elevate "how we do things" into "why it matters": articulate why Obsidian's architecture solves problems that point tools and adjacent platforms cannot
• Develop technical marketing content such as architecture narratives, technical briefs, blogs, webinars, and demos that proves differentiation rather than asserting it
• Bring competitive and market insights back into product, alliances, and executive planning to sharpen roadmap framing and GTM strategy

About You

• Technical to the core, fluent in the "why." 8+ years in product, technical, or partner marketing in cybersecurity or enterprise software, ideally with a hands-on technical background.
• A competitive strategist. You have built compete programs and turn competitor analysis and win/loss data into positioning the field trusts. You know the difference between a feature comparison and a structural advantage.
• Experienced in technology alliance marketing. You have built better-together narratives, joint launches, and enablement with strategic technology partners, and understand marketplace, co-sell, and integration GTM motions.
• Fluent in the cybersecurity buyer. You know how security leaders evaluate and buy, and how to help alliance partners have that conversation on Obsidian's behalf.
• Strategic, hands-on, and collaborative. You see the big picture but are comfortable writing, building, and shipping the work yourself, and you align alliances, sales, product, and engineering without owning all the decisions.