Strategic Account Executive

Job description

## **Key Responsibilities** - Consult with prospective advertisers to determine whether Audiohook is an appropriate strategic fit for their business. - Conduct comprehensive discovery sessions covering business objectives, marketing mix, attribution philosophy, conversion goals, customer journey, and growth strategy. - Evaluate each prospect's existing marketing ecosystem (including paid search and paid social), affiliate marketing, and attribution methodologies. - Educate prospective clients on Audiohook's performance-based buying model, conversion attribution philosophy, and how our approach differs from traditional affiliate marketing and media buying. - Recommend the most appropriate tracking and implementation approach, including JavaScript pixel deployment, affiliate platform integrations, or server-to-server integrations based on each client's technical environment. - Develop customized campaign recommendations and implementation plans that maximize the likelihood of long-term campaign success. - Build go-live plans that accurately reflect client objectives, technical requirements, operational considerations, and commercial terms. - Collaborate closely with Product, Client Success, Operations, and Engineering throughout the sales process to ensure campaigns are designed for successful execution. - Set realistic expectations around attribution, reporting, implementation, optimization, creative strategy, and campaign performance. - Manage opportunities through the full sales lifecycle from qualification through launch. - Maintain accurate CRM records, forecasting, and pipeline management. - Represent Audiohook professionally at conferences, partner meetings, webinars, and industry events. ## **Required Qualifications** - 5+ years of experience in performance marketing, digital advertising, affiliate marketing, media sales, customer acquisition, marketing technology, or related industries. - Demonstrated success leading consultative sales processes with sophisticated marketing organizations. - Strong understanding of digital marketing strategy across channels including Meta, Google, affiliate marketing, display, CTV, audio, and other measurable acquisition platforms. - Experience discussing attribution, incrementality, customer acquisition, and marketing measurement with marketing leaders. - Excellent discovery, questioning, presentation, and consultative selling skills. - Strong ability to translate business objectives into customized campaign strategies. - Exceptional written and verbal communication skills. - Highly organized with the ability to manage multiple complex opportunities simultaneously. ## **Preferred Qualifications** Experience working with: - Affiliate networks and partnership marketing - Performance media buying - Marketing analytics - Customer acquisition strategy - Advertising technology - Marketing technology platforms - Enterprise or mid-market marketing organizations - Subscription businesses, eCommerce brands, lead generation businesses, or other performance-focused advertisers ## **Preferred Technical Knowledge** This is not a technical implementation role, but successful candidates should understand the fundamentals of modern marketing technology, including: - Pixel-based tracking - Server-to-server integrations - Affiliate platform integrations - Conversion attribution - Marketing measurement - Incrementality testing - Analytics platforms - Tag management systems - CRM and marketing automation platforms - Basic API and data flow concepts ## **What Success Looks Like** The strongest performers are trusted advisors rather than traditional salespeople. They ask thoughtful questions, uncover risks before launch, educate clients on complex marketing concepts in an approachable way, and develop campaign plans that are realistic, technically sound, and positioned for long-term success. They prioritize client fit over simply closing deals, understanding that the quality of campaign architecture, implementation planning, and expectation setting directly influences campaign performance, client satisfaction, and long-term retention. ## **Additional Information** This position requires curiosity, strategic thinking, and a genuine interest in helping marketers solve acquisition challenges. The successful candidate enjoys learning about clients' businesses, understands the nuances of modern digital marketing, and approaches every engagement with the mindset of building a successful long-term partnership rather than simply completing a transaction.