Strategic Marketing Lead - Transportation – Europe & India

Job description

Company Description Work with Us. Change the World. At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations. There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world. We're one global team driven by our common purpose to deliver a better world. Join us. Job Description We are seeking a dynamic and experienced marketeer to join our Strategic Marketing team and lead Transportation related marketing. This pivotal role will lead the development and execution of integrated marketing strategies that drive growth, elevate brand presence, and support high-impact initiatives across key transportation sectors Surface Transportation, Ports, Rail and Transit in Europe and India. You will play a key role in identifying and activating growth opportunities, leading sector brand campaigns and flagship regional events, and supporting the Head of Strategic Marketing in operational excellence and performance tracking. This is a high-visibility role requiring strategic thinking, stakeholder engagement, and hands-on client-centric campaign delivery. Sitting on the Transportation Leadership Team, and operating as a trusted, senior partner to leadership, Client Account Managers, Growth and Government Relations, this role translates sector ambition into focused, integrated marketing strategies that directly support priority accounts, pipeline, sharpen differentiation, and increase relevance with senior decision‑makers. What success looks like: Transportation sector brands are more visible, differentiated and credible across UK, Europe & India. Marketing activity across Surface transportation, Ports and Rail + Transit is clearly aligned to priority accounts and growth ambition. Marketing contributions demonstrably support pipeline development, work winning and client retention. Transportation leadership views marketing as a strategic growth partner, not a support function. Key Accountabilities: Growth and Clients Act as strategic marketing partner to UK, Europe & India Transportation leadership. Drive brand-based marketing aligned to priority accounts. Link marketing activity to pipeline, work winning and retention. Work closely with Client Account Managers to champion the voice of the client and articulate the desired client experience across the business. Strategic Marketing Leadership Synthesize insight from clients and the market to develop marketing objectives, strategy and plans aligned to business goals. Defining and delivering integrated multi‑channel marketing plans (events, thought leadership, digital marketing collateral, media relations). Translate complex technical capability into compelling, credible narratives for target audiences. Manage and measures activities that deliver enhanced client engagement and experience. Define success measures and KPIs, evaluate performance using insight and analytics, and recommend improvements to increase effectiveness. Stakeholder Management and Influence Influence across a complex matrix without direct authority. Build trusted relationships with senior leaders. Represent Aviation marketing strategy in senior leadership forums. Marketing Operations & Performance Direct line management of at least one FTE. Support the Head of Strategic Marketing in managing marketing operations, including budget tracking, reporting, performance analysis and governance. Monitor and report on campaign performance using analytics tools; optimize based on insights. Contribute to monthly marketing dashboards and ROI reporting for senior leadership. Support the development and implementation of marketing processes and approval workflows. Qualifications Required Qualifications: Experience: 10+ years of experience in strategic marketing roles within a B2B environment or similar. Transportation experience preferable, or adjacent sectors. Strategic Vision: Demonstrated success in developing and implementing high-impact marketing strategies that drive growth in complex, competitive markets. Global Perspective: Ability to align regional strategies with global goals. Client-Centric Mindset: Strong client engagement skills, with experience in building marketing initiatives that strengthen client relationships and drive sales. Leadership and Influence: Strong leadership skills with a proven track record of working with diverse, geographically dispersed teams, alongside extensive experience collaborating with large groups of technical specialists. Analytical Skills: Proficiency in using data analytics tools to track marketing performance, with a strong focus on optimizing for ROI and results. Education: Bachelor’s degree in Marketing, Business, Communications or a related field. Key Competencies: Innovative Thinker: Skilled at identifying emerging trends and translating them into actionable strategies. Adaptability: Thrives in a dynamic, fast-paced environment with the ability to pivot and respond to shifting priorities. Communication: Excellent verbal and written communication skills, with the ability to inspire and influence stakeholders at all levels. Cultural Sensitivity: High degree of cultural awareness and respect, particularly regarding the nuances of European and Indian markets. Results-Oriented: Driven by achieving measurable outcomes and maximizing the impact of marketing investments. Hands-on – Willing to dive in and do delivery as well as the strategic thinking. Additional Information At AECOM, we are committed to maintaining a secure and trustworthy recruitment process and take any fraudulent hiring activity seriously. To support this commitment, all newly hired employees are required to attend an in-person Day 1 onboarding at an AECOM office location as a condition of employment. About AECOM AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $16.1 billion in fiscal year 2025. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM. Freedom to Grow in a World of Opportunity You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed. You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients. AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too. Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours. We are a Disability Confident Employer and will offer an interview to applicants who have a disability or long-term condition, who meet the minimum/essential criteria for the role. Please let us know using this email address ReasonableAccommodationsUKI@aecom.com if you would like to apply through the Disability Confident Interview Scheme. All your information will be kept confidential according to EEO guidelines.