Strategic Marketing Manager Europe & India

Job description

Company Description Work with Us. Change the World. At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations. There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world. We're one global team driven by our common purpose to deliver a better world. Join us. Job Description Role Overview We are seeking a dynamic and experienced marketeer to join our regional strategic marketing team. This pivotal role will lead the development and execution of integrated marketing strategies that drive growth, elevate brand presence, and support high-impact initiatives across key sectors in Europe and India. You will play a key role in identifying and activating growth opportunities, leading cross-sector brand campaigns and flagship regional events, and supporting operational excellence and performance tracking. This is a high-visibility role requiring strategic thinking, stakeholder engagement, and hands-on campaign delivery. What does success look like Marketing strategies that are insight led and clearly aligned to priority accounts and growth ambition. With innovative ideas to differentiate and deliver against marketing objectives. Collaborative and flexible approach to delivering at pace, joining the dots between programmes of work to maximise efficiencies, delivering quality on time and on budget Evaluation and tracking of communications activity, defining success measures and proactively sharing learnings and recommendations to increase effectiveness Key responsibilities Strategic marketing & growth activation Collaborate with the Strategic Marketing and Campaigns Lead to develop strategic marketing campaigns and activate high-potential growth opportunities. Lead the design and delivery of innovative integrated multi-channel (events, thought leadership, digital and media relations) marketing plans aligned with business strategy priorities Develop and deliver social media content and email marketing campaigns to support strategic initiatives and enhance brand presence Develop and implement go-to-market strategies for new services and offerings. Use SOSTAC or similar frameworks to structure campaign planning and execution. Advocate for a client-centric and outside-in perspective throughout the team and among business stakeholders. Use embedded AI tools and data driven approaches to improve efficiency, insight and campaign effectiveness. Brand campaigns & high-impact events Lead the planning and delivery of high-investment, fast paced, cross-business brand events and related campaign activities. Oversee event strategy, logistics, content, and post-event engagement to ensure maximum ROI. Partner with the content, creative, communications and digital teams to deliver integrated and compelling, multi-channel campaigns that translate complex technical capability into compelling, credible narratives for target audiences. Stakeholder engagement & collaboration Build strong relationships with internal stakeholders including Client Account Managers, Sector Leaders, and wider MarComms teams within region and globally. Act as a strategic advisor to business leaders on marketing best practices and brand positioning. Ensure alignment of regional marketing activities with global brand and messaging strategies. Marketing operations & performance Support in managing marketing operations, including budget tracking, reporting, and governance. Monitor and report on campaign performance using analytics tools; optimize based on insights. Contribute to monthly marketing dashboards and ROI reporting for senior leadership. Implementation of marketing processes and approval workflows, proactively recommending improvements to increase efficiency. Qualifications Experience: 7+ years of experience in strategic marketing roles within a B2B environment or similar Strategic Vision: Demonstrated success in developing and implementing high-impact marketing strategies that drive growth in complex, competitive markets. Global Perspective: Ability to align regional strategies with global goals. Client-Centric Mindset: Strong client engagement skills, with experience in building marketing initiatives that strengthen client relationships and drive sales. Leadership and Influence: Leadership skills with a proven track record of working with diverse, geographically dispersed teams, alongside extensive experience collaborating with large groups of technical specialists. Analytical Skills: Proficiency in using data analytics tools to track marketing performance, with a strong focus on optimizing for ROI and results. Campaign management: experience in managing campaigns including events, digital marketing, thought leadership and account-based marketing. Working knowledge of CRM systems, digital marketing platforms and analytics Content creation: Innovative audience first content with excellent copywriting, digital and editing skills Education: Bachelor’s degree in Marketing, Business, Communications or a related field. Key competencies: Innovative Thinker: Skilled at identifying emerging trends and translating them into actionable strategies. Adaptability: Thrives in a dynamic, fast-paced environment with the ability to pivot and respond to shifting priorities. Communication: Excellent verbal and written communication skills, with the ability to inspire and influence stakeholders at all levels. Cultural Sensitivity: High degree of cultural awareness and respect, particularly regarding the nuances of European and Indian markets. Results-Oriented: Driven by achieving measurable outcomes and maximizing the impact of marketing investments.​​​​​ Additional Information At AECOM, we are committed to maintaining a secure and trustworthy recruitment process and take any fraudulent hiring activity seriously. To support this commitment, all newly hired employees are required to attend an in-person Day 1 onboarding at an AECOM office location as a condition of employment. About AECOM AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $16.1 billion in fiscal year 2025. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM. Freedom to Grow in a World of Opportunity You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed. You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients. AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too. Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours. We are a Disability Confident Employer and will offer an interview to applicants who have a disability or long-term condition, who meet the minimum/essential criteria for the role. Please let us know using this email address ReasonableAccommodationsUKI@aecom.com if you would like to apply through the Disability Confident Interview Scheme. All your information will be kept confidential according to EEO guidelines.