Strategist II, Marketing

Job description

We are recruiting for a mission-driven Strategist II, Marketing to join our team! We're with you for life’s journey. At Denver Health, purpose isn’t just something we believe in—it’s something we live every day, for life’s journey. Our Values Respect | Belonging | Accountability | Transparency Department RMPDS Support Svcs Admin Job Summary The Strategic Marketing Specialist II is responsible for supporting and executing strategic marketing initiatives that advance organizational goals, increase brand recognition, enhance public health outreach, and support business development efforts across diverse audiences and industries. Under minimal supervision, this role collaborates cross-functionally to develop, implement, and refine marketing and communication strategies, campaigns, and content aligned with organizational priorities. Responsibilities include creating and tailoring marketing materials for targeted audiences, supporting media and outreach plans, and may include assisting with press releases, public relations efforts, SEO/SEM strategies, and social media initiatives where appropriate. The position monitors program performance and key metrics, utilizing data-driven insights to optimize marketing effectiveness and inform future strategic initiatives. Additional responsibilities may include website content updates, advertising and promotional support, and ensuring projects are executed within established budget considerations. This role requires strong communication, project management, analytical, and collaborative skills, along with the ability to balance creative strategy with measurable outcomes. Essential Functions : Lead the development, implementation, and optimization of strategic marketing campaigns and initiatives that support organizational growth, public health outreach, business development objectives, and increased brand recognition across diverse audiences and industries. (35%) Develop and manage marketing materials and communication assets including digital content, presentations, brochures, flyers, website content, press releases, media announcements, and promotional materials for both internal and external audiences. (25%) Support and maintain digital marketing initiatives including website updates, marketing automation platforms, SEO/SEM efforts, email campaigns, and social media activities where appropriate to improve visibility, engagement, and user experience. (10%) Manage marketing-related projects, timelines, budgets, vendor relationships, and contractual deliverables to ensure initiatives are executed effectively, efficiently, and in alignment with organizational goals and strategic marketing plans. (10%) Collaborate cross-functionally with leadership, operations, business development teams, clinical stakeholders, and external partners to develop accurate, audience-focused marketing content, communications, and outreach strategies aligned with organizational priorities and brand standards. (10%) Coordinate and support marketing activities related to conferences, trade shows, community outreach events, presentations, and educational forums, including vendor coordination, promotional materials, and stakeholder engagement. (5%) Monitor, analyze, and report on marketing campaign performance, audience engagement, website traffic, utilization trends, and other key metrics using data-driven insights and analytics tools to refine strategies and improve outcomes. (5%) Education : Bachelor's Degree Marketing, Communications, Public Relations or related field Required or equivalent level of additional related experience Work Experience : 1-3 years Three years experience healthcare marketing and/or communications programs Required Licenses : Knowledge, Skills and Abilities : Microsoft Office Experience in Social Media platforms and Adobe Creative Suite Customer Relations Management Systems Google Analytics, Marketing Automation platforms and other web-based technologies Shift Days (United States of America) Work Type Regular Salary $62,000.00 - $90,000.00 / yr Benefits At Denver Health, we take care of the people who take care of our community. Our benefits are built to support your life, your family, and your future — with generous paid time off, fully paid parental leave, exceptional retirement contributions, comprehensive health coverage, and nationally recognized well-being programs. We invest in your growth through tuition assistance, career advancement pathways, and professional development — while also offering meaningful financial advantages through loan forgiveness eligibility and employer contributions. When you join Denver Health, you’re joining a mission-driven organization that invests in you. Here is a small list of our benefit programs: Paid time off starting at 28 days per year, inclusive of vacation, personal/sick, and 7 Holidays 100% paid parental leave up to 6 weeks Immediate eligibility for retirement plans with employer contribution up to 9.5% Generous medical, dental, vision plans in addition to employer paid disability and life insurance. Comprehensive well-being programs including on-site employee fitness center located on Denver Health main campus and nationally recognized RESTORE Center Free RTD EcoPass (public transportation) Childcare discount programs & exclusive perks on large brands, travel, and more Tuition reimbursement & assistance Education, coaching, and professional development opportunities through the Workforce Development Center (WFDC) that support internal career growth and advancement pathways Professional clinical advancement program & shared governance Public Service Loan Forgiveness (PSLF) eligible employer+ free student loan coaching and assistance navigating the PSLF program National Health Service Corps (NHCS) and Colorado Health Service Corps (CHSC) eligible employer About Denver Health Denver Health is an integrated, high-quality academic health care system considered a model for the nation that includes a Level I Trauma Center, a 555-bed acute care medical center, Denver’s 911 emergency medical response system, 10 family health centers, 19 school-based health centers, Rocky Mountain Poison & Drug Safety, the Public Health Institute at Denver Health, Denver Health Medical Plan and Denver Health Foundation. As Colorado’s primary, and essential, safety-net health care system, Denver Health is a mission-driven organization that has provided millions in uncompensated care for the uninsured each year. Located near downtown Denver, Denver Health is just minutes away from many of the cultural and recreational activities Denver has to offer. Denver Health is an equal opportunity employer (EOE). We value the unique ideas, talents and contributions reflective of the needs of our community. All job applicants for safety-sensitive positions must pass a pre-employment drug test, once a conditional offer of employment has been made. Applicants will be considered until the position is filled.