Strategist, Paid Media

Job description

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As the Growth Media Strategist you will: Strategic Campaign Planning and Execution: Lead the development and implementation of comprehensive performance marketing strategies. Oversee the execution and optimization of multi-channel campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. Advanced Data Analysis and Insights: Utilize advanced analytics tools to collect, analyze, and interpret complex campaign data. Derive actionable insights to optimize campaigns, enhance ROI, and drive significant performance improvements. Advanced Audience Segmentation and Targeting: Lead sophisticated audience research and segmentation efforts. Utilize advanced targeting methodologies to refine audience strategies for personalized messaging and optimized campaign performance. Creative Direction and Testing: Collaborate closely with creative teams to ideate and execute high-performing ad creatives, landing pages, and campaign assets. Oversee A/B testing strategies to drive continuous improvement. Budget Oversight and Reporting: Manage and allocate campaign budgets effectively, ensuring maximum ROI and cost-efficiency. Generate detailed reports, analyze performance metrics, and provide strategic recommendations to stakeholders. Thought Leadership and Innovation: Stay at the forefront of industry trends, emerging technologies, and best practices in performance marketing. Lead the implementation of innovative approaches to maintain a competitive edge. Sales Support: Support the sales process for new accounts by conducting audits of prospective clients and participating in sales pitches to drive new business opportunities. Professional Qualifications: Bachelor's degree in Marketing, Advertising, Business, or a related field. Advanced degree or certifications are advantageous. 5+ years of progressive experience in digital marketing, specializing in performance-driven campaigns and leading initiatives. Expert proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.). Exceptional analytical skills with the ability to synthesize complex data and generate strategic insights. Strong leadership abilities, strategic thinking, and the capability to drive impactful campaigns in a dynamic environment. Excellent communication, presentation, and stakeholder management skills. Ecommerce and agency experience desirable Client management and client-facing experience required Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite Products (Google Slides, Google Sheets, etc.) Hands on experience in managing monthly campaign budgets from $60k+ #LI-LK1 FLSA Classification: Exempt We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100% Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.