Strategy and Consulting Global Network Song Practice | Marketing Transformation

MarTech Consultant Roles and Responsibilities Adobe Experience Platform (AEP) – Data Foundation & Platform Enablement Support the design and enablement of Adobe Experience Platform as a unified data foundation, integrating customer data across online, offline, and enterprise sources Work with marketing, analytics, and technology teams to translate business requirements into AEP data models, schemas, and platform use cases Assist in defining data governance, quality, and operating principles to ensure scalable and compliant use of customer data Support platform readiness for downstream analytics, personalisation, and activation use cases Adobe Marketo Engage (AME) – Campaign Automation & Lead Management Support the design and execution of end-to-end marketing automation campaigns using Adobe Marketo Engage across email and digital channels Assist in lead lifecycle management, including lead scoring, nurturing programs, and qualification frameworks aligned to business objectives Collaborate with sales and marketing teams to define campaign strategies, segmentation, and targeting approaches Monitor campaign performance (e.g., open rates, conversion, pipeline contribution) and provide data-driven recommendations for optimisation Support integration of Marketo Engage with CRM and other platforms to enable seamless lead flow and reporting Adobe Real-Time CDP (RT-CDP) – Customer Profile & Activation Support the creation and optimisation of unified, real-time customer profiles using RT-CDP Assist in defining identity resolution, segmentation, and audience strategies to enable timely and relevant activation Collaborate with teams to support real-time and batch activation across paid, owned, and direct channels Analyse audience performance and activation outcomes to identify optimisation opportunities Adobe Customer Journey Analytics (CJA) – Insight & Measurement Leverage Customer Journey Analytics to analyse cross-channel customer behaviour, journeys, and outcomes Support the design of journey analysis frameworks, KPIs, and performance views aligned to business objectives Translate journey and performance insights into clear recommendations for experience, campaign, and journey optimisation Support executive-level reporting and insight storytelling using journey-based analytics Adobe Journey Optimisation (AJO) – Orchestration & Personalisation Support the design and activation of personalised customer journeys using Adobe Journey Optimisation Assist in defining journey logic, decision rules, and triggers to enable context-aware engagement Collaborate with marketing and product teams to activate journeys across email, push, SMS, paid media, and digital channels Monitor journey performance and recommend optimisation actions to improve engagement, conversion, and retention Consulting Delivery, Operations & Governance Own and support day-to-day consulting delivery of workstreams within client engagements, ensuring scope, timelines, dependencies, risks, and value delivery are actively managed Contribute to +1 internal initiatives, such as proposal development, asset creation, or practice enablement, in support of GN Song and Accenture priorities Develop and maintain consulting-grade delivery artefacts including project plans, insight decks, performance readouts, issue logs, and executive updates Act as a strategic liaison between clients, Accenture leaders, subject-matter experts, and delivery teams to ensure integrated, client-centric solutions Coordinate with partners and vendors to support compliant, high-quality execution and governance Apply structured consulting problem-solving and professional judgement to navigate ambiguous, fast-paced, and evolving client environments, balancing strategic thinking with execution discipline Your experience counts! 5+ years of experience in data-driven marketing, martech, customer analytics, digital transformation, or customer experience, preferably in consulting or client-facing roles Hands-on experience or strong working exposure to Adobe Experience Platform (AEP) or related capabilities such as Real-Time CDP, Customer Journey Analytics (CJA), and Journey Optimisation (AJO) Experience working with customer data, identity resolution, segmentation, and activation across multiple channels (paid, owned, CRM, digital touchpoints) Ability to analyse cross-channel customer journeys and behaviours, translating insights into clear recommendations for optimisation and business impact Familiarity with journey analytics, measurement frameworks, attribution concepts, and performance reporting to support data-driven decision-making Experience collaborating with marketing, analytics, and technology teams to support platform implementation, integration, or optimisation initiatives Strong analytical and problem-solving skills, with the ability to translate complex data and platform concepts into clear business narratives and executive-ready storytelling Experience preparing or contributing to client deliverables, such as solution designs, insight decks, journey views, or platform documentation Exposure to marketing technology ecosystems, CDPs, analytics platforms, or data platforms (Adobe or equivalent) is an advantage Comfortable operating in global, matrixed, and fast-paced consulting environments, demonstrating strong stakeholder management and collaboration skills You will also have opportunities to hone your functional skills and expertise in an area of specialization. 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