Strategy & Consulting - Global Network | SONG - Digital Marketing Transformation Consultant

Join Our Global Consulting Network and Expand Your Horizons! Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management. Why Choose Us? Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices. Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise. Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact. Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world. We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity. Let’s build a better future together! The Strategy & Consulting Global Network Song practice is aligned to Accenture Song and works with clients across their marketing, commerce and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, commerce/sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. As a Digital Marketing Consulting Specialist within Accenture’s Strategy & Consulting Global Network Song Practice, you will be at the forefront of driving digital transformation for our clients across various industries. This role involves designing and implementing comprehensive digital marketing strategies, with a strong focus on campaign strategy, programmatic advertising, SEO, and leveraging emerging technologies like generative AI to enhance digital marketing outcomes. The key responsibilities will include Develop and execute comprehensive digital marketing strategies, including campaign strategy, paid media strategy, programmatic advertising, SEO/SEM and influencer marketing Create and optimize campaign across various digital channels, ensuring alignment with client goals and brand guidelines Design, implement, and manage programmatic advertising campaigns, leveraging platforms like The Trade Desk and Google DV360 Conduct website audits, optimize SEO, and collaborate with developers to enhance site performance Manage and optimize paid social media campaigns, using tools like Brandwatch, Talkwalker, Hootsuite, Hotjar etc. Leverage generative AI to enhance content creation and digital marketing strategies Analyze campaign performance and provide strategic recommendations to improve ROI and drive business outcomes Utilize strong project management skills to plan, execute, and deliver multiple initiatives in collaboration with clients and internal teams In addition, in order to excel at the role, you will also need to have Experience of working with the leadership to support business development and thought leadership in the research/insights space Must be comfortable working across Paid (Google, Meta etc.) as well as social channels Analytics and reporting, using tools like Adobe Analytics, Power BI Strong project management skills to oversee multiple programs/campaigns initiatives simultaneously Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering Certification in relevant Digital Marketing areas such as paid media, programmatic advertising, SEO, or influencer marketing Proven success in navigating global matrixed environments and / or experience in client facing roles Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations Bring your best skills forward to excel at the role: Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals Understanding of Digital marketing strategy/ campaigns: Economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Understanding of Web, SEO/SEM, database marketing material Understanding of Digital Marketing, Online Media Planning, Email Marketing, Affiliate Marketing ​ Your experience counts ! Overall experience of 6+ years with at least 2+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.) MUST: Experience with Martech tools like Adobe Journey Optimizer, Adobe Experience Manager, Adobe Cloud, etc Bachelor’s degree completed; MBA from a tier 1 institute is highly desirable. Availability to travel may be required. Advanced level of english. Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Managing end-to-end campaign management from strategy definition to technical delivery Proven track record in optimizing digital campaigns for measurable business impact Hands-on experience and understanding of tools / platforms (Adobe Experience Manager, Hotjar, Hootsuite, Brandwatch, Talkwalker, Buffer etc.) Exposure to analytical and data visualization tools ​#LI-LATAM About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.