Student Recruitment and Admission (St Hugh's College)

Job description

Job Description Admissions & Recruitment Officer Location: Vientiane Reports to: Admissions & Marketing Manager Employment Type: Full-Time Position Overview To convert prospective students and parents into enrolled SHV students through professional counselling, timely follow-up, and clear explanation of SHV programmes and pathway options. Key Responsibilities Enquiry Handling Respond promptly to all enquiries (phone, email, social media, walk-ins) Explain programmes clearly to students and parents Conduct initial consultations with prospective students and parents Follow up with potential students Track enquiry status within CRM or admissions database Application Processing Guide applicants through the application process Review submitted documentation for completeness Prepare offer letters Coordinate with Academic team for eligibility Enrolment Support Assist students with enrolment procedures Address parent concerns and questions Track tuition payment coordination Maintain updated student database Coordinate enrolment documentation and fee payment process Ensure smooth onboarding into academic programme Records & Compliance Record and update all enquiries in the CRM / tracking system. Track lead source, campaign source, and pipeline stage. Maintain accurate student files (digital and physical) Flag uncontacted or overdue follow-ups to line manager. Support application document checklist tracking. Maintain clean data and remove duplicate records. Coordinate reporting for marketing ROI and admissions conversion analysis. Ensure confidentiality of applicant information Prepare admissions reports as requested Support audit or partner documentation requirements Key Performance Indicators (KPIs) Number of enquiries handled Response time to enquiries Consultation bookings Follow-up completion rate CRM data accuracy Lead-to-application conversion rate Application-to-enrolment conversion rate Accuracy and completeness of admissions documentation Timeliness of processing applications Requirements Diploma or Bachelor’s degree in Business Administration, IT, Marketing, or related field. 1–3+ years in admin, data entry, sales support, call centre, or CRM support roles. Experience in the education sector is preferred. Strong attention to detail and comfort with spreadsheets/system data. Good communication skills in Lao and basic English. Reliable, organised, and disciplined. Strong interpersonal skills and confidence speaking with parents/students. Organised and detail-oriented Comfortable using Microsoft Office, messaging tools, and CRM systems. Skills & Competencies Sales and consultation skills Communication and persuasion Customer service mindset Teamwork and professionalism Data accuracy and administration (CRM) Reporting and tracking Follow-up monitoring Coordination skills Working Relationships Internal: Admissions & Marketing Manager Academic Director Programme Leader Finance (for tuition coordination) Operations & Administration (for onboarding coordination) External: Prospective students and parents School counsellors (when required)