SVP Marketing (Belgium - Liège)

Job description

Scope The SVP Marketing drives EVS’s market presence, reputation, and business impact by translating the company’s corporate strategy, value proposition, and go-to-market priorities into a compelling brand, narrative, campaigns, customer engagement, and industry influence. As the steward of the EVS brand and corporate narrative, the SVP Marketing ensures that the company’s vision, strategic priorities, solutions portfolio, and competitive differentiation are consistently and effectively communicated to customers, partners, investors, media, and industry influencers worldwide. In doing so, the SVP Marketing serves as the voice of EVS in the market, strengthening the company’s positioning, reputation, and relevance across its global ecosystem. Reporting to the Chief Commercial Officer, the SVP Marketing leads the global marketing organization and is accountable for developing and executing an integrated marketing strategy and plan that supports EVS’s commercial ambitions and business growth. The role brings together branding, communications, demand generation, customer engagement, and industry influence to maximize the impact of EVS’s market presence and create alignment across the commercial organization. The SVP Marketing is also a key member of the Sales Excellence Team (SET) Steering Committee and the Marketing Council, contributing to cross-functional commercial alignment, strategic decision-making, and the continuous evolution of EVS’s market strategy and value proposition. Job Description Strategic Marketing Leadership Translate EVS corporate and portfolio strategy into impactful marketing priorities, campaigns, and market-facing initiatives. Define annual marketing objectives and campaign priorities aligned with company growth ambitions. Ensure marketing investments are focused on the business initiatives with the highest strategic and commercial impact. Maintain consistency and alignment of EVS's brand positioning, corporate narrative, and market perception across all regions and channels. Brand & Corporate Communications Own and develop the EVS corporate brand globally: brand strategy, identity, expression and consistency across all the different touch points. Define communication priorities and key messaging themes to support strategic company objectives, aligned with the company’s portfolio narrative and ecosystem vision. Act as guardian of the EVS brand, ensuring consistency across all customers, partners, employees, and industry touchpoints. Serve as an external ambassador and spokesperson for EVS at selected industry events, conferences, executive forums, media engagements, and trade shows Own corporate communications and PR, including the media and analyst relation calendar. Marketing Operations Leadership Demand Generation & Lead the global marketing organization across four core pillars:Visual Branding & Design Content Creation & Editorial Events & Industry Engagement Digital Marketing & Demand Generation Go-to-Market Acceleration Drive execution of integrated marketing campaigns supporting EVS's solutions and strategic initiatives, executed in alignment with Markets & Solutions Team plans. Own the marketing-sourced pipeline targets, agreed annually with sales and solutions leadership: awareness, lead generation, nurturing and conversion, measured per solution family and per region. Support global and regional sales organizations through targeted awareness, lead generation, customer engagement, and thought leadership programs. Measure and improve marketing effectiveness through performance metrics and continuous optimization. Cross-Functional Leadership Partnership with Markets & Solutions: collaboration to communicate the value proposition, as per the positioning and portfolio narrative; own their adaptation, amplification and execution across channels, campaigns and events, and answer for the visible result in the market. Member of the Marketing Council, working alongside the Markets & Solutions organization to align communication messaging and campaign priorities and the annual marketing plan with solution roadmaps and strategic business initiatives, and arbitrates demand conflicts throughout different channels. Member of the Sales Excellence Team (SET) Steering Committee, contributing to commercial priorities, market acceleration plans, and customer engagement strategies. Collaborate closely with Product Marketing (M&S), Business Development, Sales Leadership, Corporate Strategy, and Executive Management. Location & Travel Based at EVS Headquarters in Liège, Belgium. International travel required on a regular basis to support key customers, industry events, conferences, executive engagements, and strategic business initiatives. Profile The successful candidate will bring: Significant leadership experience in marketing, strategic marketing, or corporate communications within the broadcast, media technology, sports technology, or related B2B technology industries. Proven track record of leading global marketing organizations and driving measurable business impact, including demand-generation programmes with pipeline impact accountability. Strong understanding of media technology markets, customer ecosystems, industry trends, and competitive dynamics. Outstanding communication, presentation, and storytelling capabilities; able to shape a narrative and organize its production Executive presence and credibility to represent EVS externally, at industry events and in strategic customer engagements. Demonstrated ability to operate effectively in a highly matrixed, international environment. Strong business acumen with the ability to translate strategy into impactful market execution. Languages Fluent in English is required. Proficiency in additional languages, particularly French, is considered an asset. Offer Becoming part of the EVS team means receiving a competitive salary aligned with your skills and market standards, along with a wide range of wellness and healthcare benefits. Our flexible schedules and hybrid working policies help support work–life balance. EVS also provides opportunities for career growth, internal mobility, and a broad range of training programs. You will join a friendly, lively, and inclusive environment that values motivation and ambition. Visit our website to learn more about why you should join EVS!